SAN FRANCISCO--(BUSINESS WIRE)--KXEN, the leading provider of predictive analytics for business users, announced that Neopost, the second-largest supplier of mailing and shipping equipment in the world, is delivering highly effective loyalty campaigns using KXEN’s flagship product, InfiniteInsight™.
"With InfiniteInsight™, we’ve increased agility and reduced churn by up to 30 percent on certain segments," Thanassis Thomopoulos, Director of Marketing for the Benelux at Neopost, said.
Neopost, headquartered in France, offers solutions for franking, folding and inserting, addressing, address cleansing and tracking, and more. With 5,700 employees around the world and products and services marketed in 90 countries, Neopost has put its stamp on the mailing industry for the last 80 years.
In order to optimize its customer lifecycle, including preventing churn and improving cross-sell and up-sell opportunities, Neopost turned to InfiniteInsight™.
Before signing up for InfiniteInsight™, Neopost relied on Excel and Access to analyze data that was extracted from SAP and Siebel systems, such as customers’ billing information and equipment usage. That resource-intensive approach limited the insights that could be derived from the data. Specifically, predictive models that could have supported marketing initiatives were out of reach.
To expand its business, Neopost needed the ability to efficiently analyze customer information. Traditional analytics solutions, however, held little appeal. Analysts using conventional methods ended up spending over two-thirds of their time on activities that were manual, repetitive and prone to human error.
In comparison, InfiniteInsight™ provided multiple advantages. Not only did new users pick it up quickly, but it also automated the majority of the manual work associated with building models and dramatically accelerated time to value.
“Neopost selected InfiniteInsight™ for its ground-breaking solution and ease of use,” Thomopoulos said. “We knew we needed to do best-in-class predictive analytics without IT support or a database expert. With InfiniteInsight™, we had business results in days.”
Using InfiniteInsight™ Explorer, predictive analytics’ first ever "semantic layer," Neopost assembled an analytical record of customer data that was both reusable and easily modified. The critical analytical data sets used for predictive modeling are created automatically in minutes, allowing Neopost to build predictive models to support virtually any customer interaction across any customer channel, including the call center, direct mail and e-mail. On average, the company has cut model building time by over 80%.
Further, despite the fact that Neopost's data set only included 100,000 customers, the company was able to build strong and reliable predictive models from the start. Generally, predictive models require much larger data sets to be useful. Indeed, InfiniteInsight™ scales to millions of transactions, but can also extract meaning from relatively small data sets.
By tapping into the powerful capabilities of InfiniteInsight™, Neopost’s business users were able to quickly build models that identified the customers most at risk of moving to a competitor – a process that often took weeks with other analytics solutions but only days with KXEN.
Thanks to the precision of the InfiniteInsight™, Neopost was able to pinpoint a set of customers with a predicted cancellation rate that was 30 percent above average and target them with a loyalty campaign. As a result of that relatively small investment, the group's elevated cancellation rate reverted back to the average rate.
“We achieved a positive return on our investment in the first year with InfiniteInsight™,” said Thomopoulos. “KXEN transformed the way we do business.”
“Neopost is a long-standing customer for KXEN, having first realized operational results with InfiniteInsight™ over three years ago,” said John Ball, Chief Executive Officer of KXEN. “We remain committed to customer success and working with industry leaders like Neopost that are gaining a competitive advantage with predictive analytics and breaking new ground in their respective markets.”
Supporting Resources
- For more information, please visit http://www.kxen.com.
About Neopost
Neopost is the largest supplier of mailing and shipping equipment in Europe and the second-largest supplier in the world. The company offers solutions that facilitate incoming and outgoing mail such as franking, folding and inserting, addressing, address cleansing and tracking and tracing of letters, parcels and of the supply chain. It employs more than 5,700 people and realized € 966 million in revenues in 2010.
About KXEN
KXEN is revolutionizing the way companies use predictive analytics to make better decisions. Based on patented innovations, the company's flagship product, InfiniteInsight™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle - including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 400 deployments at companies such as Bank of America, Barclays, Wells Fargo, Lowe’s, Meredith Corporation, Rogers, and Vodafone, KXEN solutions deliver predictive power and infinite insight™. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.