SAN FRANCISCO--(BUSINESS WIRE)--WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to announce that Evanov Radio Group is experiencing scalability, cost savings and improved visibility with WO Traffic, WideOrbit’s leading advertising sales, traffic, revenue management and billing software, as it expands to 13 stations in central and eastern Canada.
“Our legacy system had fallen behind in its software development,” said Michael Kilbride, Chief Financial Officer at Evanov Radio Group. “We needed to find a traffic vendor that could deliver on their promises, utilize the latest technology and scale to meet our growing needs. We found that in WideOrbit.”
Evanov Radio Group is one of a handful of independent broadcasters in the Ottawa and Halifax markets and in the Toronto CMA. They will soon be adding another two stations in Winnipeg that will use its WideOrbit traffic system. WO Traffic’s scalable architecture allows broadcasters to manage multiple stations, channels and platforms, as well as multiple media—including television, radio, cable networks, cable interconnects, web, mobile video and digital out-of-home networks—from a single system and database. WO Traffic delivers advanced, flexible reporting that provides extraordinary visibility and control at all levels of a broadcast business.
“In the current environment, cost control is critical. We need to be able to cut down on labor costs while growing our business,” said Mr. Kilbride. “WideOrbit is very cost effective. We’re able to add new stations and take on greater volumes of work without adding new systems or staff. The reporting features are considerably more sophisticated and productive than those in our legacy system. It’s incredibly valuable to be able to look at relevant metrics on a real time basis to assess how our business is performing. In addition, we’ve experienced excellent support from WideOrbit’s customer service.”
“We invest more than 20 million dollars of development per year into our core products and services,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “It’s customers like Evanov Radio Group that drive us to put such an enormous investment and effort into developing the best solutions in the industry and providing top-notch customer service. Our main goal is to help our clients do their job more efficiently and effectively, and grow their business while cutting costs.”
About WideOrbit
WideOrbit (www.wideorbit.com) is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,100 Television stations, Radio stations and Cable Networks around the globe use WideOrbit Traffic software with another 3,000+ on WideOrbit Radio Automation platforms. WideOrbit manages more than $14 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Dallas; Denver; Seattle; Agawam, MA; and Melbourne, Australia.