CINCINNATI--(BUSINESS WIRE)--KSS Retail a, dunnhumby company and global provider of price modeling, optimization and customer insights solutions for the retail industry, will showcase the use of Customer Segments within Price and Promotion Optimization at the 2012 National Retail Federation (NRF) Big Show, the largest gathering of retail and technology businesses & professionals in the world, New York City, January 14-16, 2012. Utilizing customer segments within pricing and promotional decisions allows a retailer to put their shoppers at the center of merchandising decisions. KSS Retail has pioneered the usage of customer segments within price optimization and will provide demos of the functionality in booth #119 at NRF.
“Utilizing customer data provides us the ability to better understand how various customer segments differ in their reaction to pricing and promotions,” said Dr. Paul Helman, Chief Science Officer of KSS Retail. “We’ve found that the differences can be quite drastic across various segments, and the insights gained are helping our retail clients better serve their shoppers with more relevant pricing and promotions. For example, a retailer can now optimize a category’s prices for overall profit, while ensuring that their highest value customers are maintaining a certain level of engagement.”
KSS Retail’s PriceStrat solution provides real-time modeling and optimization of regular and promotional pricing with the ability to look at pricing by price zones, as well as customer segments. KSS Retail serves a prestigious list of global retailers including The Kroger Co., O’Reilly Auto Parts, 7 Eleven, Fred’s, Raley’s, and Sonae, among others.
About KSS Retail
KSS Retail, a dunnhumby Company, is the premier global provider of price optimization and shopper insight solutions for the grocery, convenience, chain drug, general and online retail industries. Retailers use KSS Retail software and professional services to better understand their customer’s needs, and to deliver more effective pricing, promotions and merchandising decisions. KSS Retail clients consistently achieve improved market share, sales and profit growth, and enhanced competitive positioning. Current clients include Kroger, 7 Eleven, O’Reilly Auto Parts, BI-LO, Sonae, Raley’s, United Supermarkets, dabs.com, ABC Fine Wine and Spirits, and many others. For more information, visit www.KSSRetail.com.