RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--ChannelAdvisor, a global e-commerce software provider that helps retailers sell more across online channels, today announced that its customers experienced a 58 percent growth in Amazon same-store sales over the holiday shopping weekend, as sales on all channels climbed steadily each day. A highlight of the holiday weekend included ChannelAdvisor’s Amazon gross merchandise value (GMV), which on Saturday topped the GMV record from Cyber Monday 2010, becoming ChannelAdvisor’s highest day of Amazon GMV in company history and setting the stage for what is likely to be its highest-ever Cyber Monday today.
“This year, Amazon same-store sales growth is steadily climbing instead of fluctuating between daily highs and lows like last year, indicating that this Cyber Monday GMV could be another one for the record books,” said ChannelAdvisor CEO Scot Wingo. “EBay too is performing well, especially considering that it is a channel that tends to be more back-end loaded as shoppers look to eBay for toys that are sold out elsewhere.”
This year, ChannelAdvisor is tracking the smartphone and tablet sales of paid search customers, and found that 10 percent of Thanksgiving Day sales were conducted via smartphones and tablets, with the vast majority (eight percent) occurring on tablets. For Black Friday and throughout the weekend, smartphone and tablet sales totaled nine percent of retailers’ sales.
“Couch commerce was clearly a big winner on Thanksgiving Day with so many consumers making purchases via tablets,” continued Wingo. “On Black Friday there was a higher volume of orders through smartphones, suggesting that more shoppers were visiting brick-and-mortar stores on Black Friday, comparing prices via their smartphones then making purchases when online offers were better.”
Same-store sales highlights from the holiday weekend include:
- E-Commerce same-store sales started with 17 percent growth on Thanksgiving Day followed by 20 percent growth on Black Friday, 21 percent growth on Saturday and 27 percent growth on Sunday
- Amazon same-store sales increased from 30 percent on Thanksgiving Day to around 50 percent on Black Friday and Saturday, followed by 59 percent on Sunday
- eBay same-store sales remained steady all weekend with approximately 15 percent growth
- Paid Search same-store sales increased by 19 percent on Thanksgiving Day, 22 percent on Black Friday, 27 percent on Saturday and 34 percent on Sunday
- Comparison Shopping Engines gained extreme momentum as well starting on Thanksgiving Day with a 4 percent increase and finishing out the weekend on Sunday with a 14 percent increase over last year
“We’ve predicted 15-17 percent growth for e-commerce throughout this holiday season, and these numbers are a great early indication that we’re headed in the right direction,” said Wingo. “We’re still cautiously optimistic as we won’t have a definitive idea until the results from Cyber Monday and early December are in, but we’re very pleased to see this level of growth early in the holiday season.”
For daily sales breakdowns and for up-to-date coverage of Cyber Monday and the entire Cyber 5, follow ChannelAdvisor on Twitter at @ChannelAdvisor and subscribe to the ChannelAdvisor Blog.
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About ChannelAdvisor
ChannelAdvisor is a global e-commerce platform provider that helps retailers be seen and sell more online through channels such as marketplaces, paid search and comparison shopping, and with webstores and rich media solutions. Widely respected as a trusted advisor for more than 3,000 top e-commerce brands, ChannelAdvisor calms the chaos of online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated to fit the specifications of hundreds of e-commerce channels and distributed accordingly. In 2010, ChannelAdvisor managed $2.8 billion in gross merchandise value (GMV) on behalf of retailers of all sizes including Saks, Dell, Brookstone, and more than 30 percent of the Internet Retailer Top 500 online retailers. ChannelAdvisor is headquartered in Research Triangle Park, NC with offices in New York, Seattle, Australia, Ireland, Germany and the United Kingdom. For further information, visit www.channeladvisor.com.