BURLINGTON, Mass.--(BUSINESS WIRE)--89 Degrees, a next-generation marketing solutions provider that uses advanced analytics to drive better results for data-intensive marketers, announced that 89 Degrees President Phil Hussey will be the keynote speaker at the National Center for Database Marketing Conference on December 14 at Caesars Palace in Las Vegas.
In his address, “Setting the PACE: Pathway to Advanced Customer Engagement”, Mr. Hussey will present research from fifty prominent, surveyed companies to reveal more than twenty attributes of data-driven marketing, as established by the proprietary PACE methodology. Attendees will get a sneak peak at how other companies and industries are doing along a continuum with regard to data availability, testing and learning, integrating social and mobile data, and much more. Audience members will be able to join the conversation and answer poll questions via their mobile devices, and see how they stack up against the study group with real-time benchmarking.
89 Degrees introduced the Pathway to Advanced Customer Engagement, or PACE, as a means to assess a marketer’s ability to leverage data-driven programs and formulate a plan for optimizing performance. The PACE methodology is made up of four distinct pathways to marketing optimization and advanced customer engagement: program optimization; channel optimization; customer optimization; and enterprise intelligence. The PACE Study will report best practices, challenges and opportunities in these marketing optimization methods as revealed by surveyed companies.
NCDM 2011: The Conference for Engaging Customers Using Data & Technology
The NCDM Conference is where over 700 data-driven marketing professionals convene yearly for three days of unprecedented access to sought after experts discussing industry trends and discovering new techniques for uncovering important customer insights from terabytes of online and offline data collected each year. Explore numerous case studies with teaching you can immediately apply to your own business, top-notch networking events, and the latest strategies in fathering analyzing, leveraging, and protecting your most valuable asset- your customer data. Visit www.ncdmevents.com for more information.
About 89 Degrees
89 Degrees -- a next-generation marketing solutions provider that uses advanced analytics to drive better results for data intensive marketers. The full service MSP develops breakthrough marketing programs that connect leading brands with their customers across the digital, direct and social channels. Through the use of the Marketing Intelligence Cloud-based platform, a seasoned analytics team of fifteen professionals, and patent pending technologies, clients enjoy better results, faster, and at a lower cost. The client roster includes top names like IKEA, hhgregg, Hyundai, Kia, Tractor Supply, Hotelera Posadas, Genzyme, Geox and Uno Chicago Grill, and the work wins dozens of creative awards each year. To learn more, visit us at www.89degrees.com or e-mail Arthur Sweetser, CMO for 89 Degrees at sweetsera@89degrees.com