NEW YORK--(BUSINESS WIRE)--The significant growth exhibited by U.S. retailers in digital ad spending along with increases in consumer spending signals a successful holiday shopping season kicking off with Black Friday and Cyber Monday.
According to IgnitionOne, multi-channel retailers dramatically increased ad spending in both paid search (+31%) and display (+27%), when comparing the first half of Q4 2011 (October 1-November 13) to the same period last year. Consumers are also searching more on mobile devices, with ad spending on Google alone up 288%, compared to last year.
IgnitionOne is a global provider of digital marketing technology and services, managing more than $1 billion in media annually for some of the world’s largest advertisers and agencies.
Other notable findings in the report include:
- Consumers Spending More Online: Transactions (Orders) increased a staggering 120% YoY, while conversion rates and revenue both increased 52%.
- Increased consumer response to mobile and tablet search ads: Consumers’ mobile search activity has skyrocketed in the past year, with paid search clicks jumping 355% compared to Q4 2010.
"The strong growth in online sales in the first half of Q4 compared to last year indicates that this holiday season will be a very successful one,” said Roger Barnette, President of IgnitionOne. "Retailers in turn are increasing their ad spending across all major forms of online advertising, including mobile paid search as more consumers browse and buy on mobile devices.”
The complete Holiday report can be downloaded at http://bit.ly/iohol.
This report is the latest in a series of regular IgnitionOne industry reports, reviewing trends across the digital advertising landscape. Previous reports can be downloaded at http://bit.ly/searchigniteresearch.
About IgnitionOne
IgnitionOne is the world's first closed loop Digital Marketing Suite, offering multiple solutions to improve online performance within a single interface. Solutions include ad management and optimization (search, display and Facebook), cross-channel attribution and website conversion optimization.
IgnitionOne currently powers more than $20 billion in revenue each year for some of the world's leading online marketers, including General Motors, Chico's, Ann Taylor, Fiat and advertising agencies such as MRM Worldwide, CyberAgent and more.
For more information, please visit http://www.ignitionone.com or follow the company on Twitter @ignitionone