LONDON--(BUSINESS WIRE)--Shopcade today announced the public launch of its personalized Facebook shopping app, just in time for the holiday shopping season. Shopcade is a “true” social shopping app that connects people to discover, shop and share products while earning real cash rewards. Inside the app, consumers can create their own ‘Shopcades’ - a dynamic list of their favorite products they want to share with their friends via their networks. Shopcade aggregates the product data and shows, in real-time, what products are trending among friends and the community, even providing suggestions for other relevant products they may be interested in, based on their Facebook ”likes.”
Shopcade’s public launch comes at a perfect time as shoppers are turning to social networks to look for holiday shopping inspiration. According to recent online survey results from YouGov* and Shopcade, social influence on consumers' shopping decisions is a growing trend this season with 60 percent of US social media users aged 18-54 and 58 percent of UK respondents in the same age group stating their shopping decisions are influenced, to some extent, by their friends’ comments and participation in their social networks.
For the Facebook generation, Shopcade provides an interactive shopping application that is both personalized and rewarding to users. By combining the power of social networking with the passion of shopping, users can follow real-time trends, share products they love and even help set the shopping trends for their online community of friends anytime, and especially during the holiday season.
To celebrate its official launch, Shopcade is kicking off a “Wish & Win” campaign, which will award holiday gift wishes each week throughout the holiday season. Shopcade users can enter to win from $2,500 worth of wishes to be granted each week from now through December 25th. Users simply click the “Wish & Win” button on products they want this holiday season for a chance to win the weekly draw. Shopcade also rewards users with weekly contests, recognition for top trendsetters, plus the opportunity to earn real cash for doing what they love – shopping.
Shopcade allows users to share more than 40 million products from 20,000 brands from the US and UK, with more being added every day, from a wide range of categories including; fashion, beauty, tech, music and apps. Some notable features of Shopcade include:
- Top-trending products – Easily see which products are currently most popular across different categories among your friends or in the whole community
- Top-trending Shopcades – Find out which Shopcades are most popular across different categories, among your friends or in the whole community
- Easy discovery – Discover which products your friends and the community are sharing, or filter by exact categories and brands you want to see
- Mutual rewards – When you buy via another Shopcade, both sides are rewarded with real cash
- Personalized recommendations – On top of your friends’ recommendations, Shopcade also recommends products to you based on your Facebook “likes”
- Personal URL – Personal Shopcade URLs allow you to place your Shopcade on your blog and other social media channels
Shopcade is free and open to the public. Join the Shopcade community on Facebook now at https://apps.facebook.com/shopcade.
Supporting Quotes:
Nathalie Gaveau, founder and CEO, Shopcade.com
“Shopcade
leverages the power of Facebook to the benefit of consumers and brands
alike. It turns the ‘social network’ into the ‘social shopping network,’
allowing 800 million socially-connected people to shop, share and be
rewarded all in one place. Rather than brands dictating what people
should buy, Shopcade empowers people to share products that actually
matter with each other. Now the customers are in control.”
Ian Livingstone OBE, Life President of Eidos and Co-founder of Games
Workshop
“Social media and friend recommendations are now major
influences behind purchasing decisions made by today’s consumers. We
have seen the gamification of products as vendors seek greater
engagement with consumers. Shopcade is a new social shopping experience
on Facebook that has applied the power of social networking and
gamification to allow friends to shop together in a way that is
personalized, connected and rewarding.”
Daniel Bernard, Chairman Kingfisher plc, Chairman MAF Retail (Dubai)
and former Chairman & CEO Carrefour Group
“Retail faces a
fantastic transformation with social networks. Shopcade is pioneering
this by taking e-commerce beyond mere transactions, and into mainstream
conversations and dialogue. It’s a big step change in social retail.”
Lord Birt, former Director-General of the BBC, and a founder/investor
in Shopcade
“Shopcade looks set to be the defining shopping
experience of the Facebook generation.”
Additional Resources:
- Get the Shopcade app on Facebook
- View this video to see how easy and fun it is to shop and share on Shopcade
- Read this blog post from founder Nathalie Gaveau explaining why the thrill of the hunt is more fun together
- Learn more about the Shopcade team
- ‘Like’ Shopcade on Facebook and follow @MyShopcade on Twitter
About Shopcade
Shopcade, the most personal Facebook social shopping experience, connects people to discover, shop and share products while earning real cash rewards. Users can browse and shop trending products, receive personal recommendations from their friends and people they trust, and become a trendsetter themselves by sharing the products they love with friends and followers across their social network. Brands also benefit from a higher level of user engagement with consumers and increased sales and promotion opportunities. Shopcade offers more than 40 million products from 20,000 brands, all in one convenient and socially-connected shopping app. For more information, visit www.shopcade.com.
*All figures, unless otherwise stated, are from YouGov Plc. Total sample size for the US study was 1060 adults of which 692 were aged 18-54. Fieldwork was undertaken between 26th - 31st October 2011. Total sample size for the UK study was 2058 adults, of which 1311 were aged 18-54. Fieldwork was undertaken between 28th - 31st October 2011. The survey was carried out online. The figures have been weighted and are representative of all US/ UK adults (aged 18+).