SAN FRANCISCO--(BUSINESS WIRE)--Context Optional, an Efficient Frontier company that creates compelling social media marketing solutions for brands, today announced that its Social Marketing Suite will support Google+ Pages, making it easier for brands to manage their interactions with customers on Google+. This new offering expands Context Optional’s platform into new social marketing channels and introduces an innovative dynamic Circle creation tool, +Circle.
“We’re excited to be part of the Google+ Pages trial because it provides our clients with another channel to connect with their customers,” said Craig Stoe, Vice President of Product Management, Context Optional. “We believe that our platform’s unique ability to dynamically target followers based on engagement will significantly increase the use and virality of pages for brands.”
With this new offering, global brands and their agencies will be able to effectively streamline publishing to Google+ Pages by making it easier to create Circles as well as manage them. The new integration introduces +Circle, an innovative tagging system that allows brands to dynamically create Circles and target followers on Google+ Pages based on post engagement. Google+ Page features will be widely available to Context Optional clients once there is full access to the program.
Context Optional’s platform streamlines the management of multiple pages and Circles. Additionally, it will track engagement metrics across all Pages under management and include the ability to drill down into per-Page and per-Post analytics for deep insight into publishing and engagement strategies.
About Content Optional and Efficient Frontier
Efficient Frontier is a leader in digital marketing, managing search, display and social media campaigns for advertisers and agencies around the world. Efficient Frontier currently manages more than $1.5 billion in annual digital marketing spend on behalf of its clients globally.
In May 2011, Efficient Frontier acquired Context Optional, the leading provider of social marketing management solutions for global brands on the leading social networks, including Facebook and Twitter. Context Optional’s Social Marketing Suite enables global enterprises to build, manage and measure their brand presence, and engage their fans to increase mindshare, word of mouth, customer loyalty and website traffic. Together, Efficient Frontier and Context Optional offer a complete solution for brands to acquire, activate and drive value from fans and followers.
Efficient Frontier is headquartered in Sunnyvale, California, with offices in New York, Chicago, the United Kingdom, France, Germany, India and Australia and technology licensing partnerships in Japan and Hong Kong. Context Optional is headquartered in San Francisco. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information on Efficient Frontier, visit http://www.efrontier.com and for Context Optional visit http://www.contextoptional.com.