VANCOUVER, B.C.--(BUSINESS WIRE)--As Brazil is poised to experience massive growth in e-commerce sales in the next four years, leading web content optimization (WCO) solutions provider Strangeloop Networks is proud to announce that it is now accelerating 30 of the country’s top e-commerce sites.
Through partnership with Exceda -- Brazil’s number one service provider in the areas of telecom, IT, and the internet -- Strangeloop accelerates popular e-commerce sites such as Centauro, the largest retail sports apparel chain in Brazil, and Carrefour, the second largest retail group in the world.
“With the largest economy in Latin America and roughly 40% of the internet users, Brazil is a powerhouse of online retail, and it is just beginning to flex its muscles,” said Jonathan Bixby, CEO of Strangeloop. “Online retailers in Brazil are aggressively preparing for the growth years to come, and they are very aware that speed is a crucial differentiator between the sites that fail and those that succeed. They know this is something they need to get right the first time, and they’re picking Strangeloop because we are the only company with a proven track record of providing next-generation acceleration to massive global e-commerce companies like eBay/Paypal, Visa, and Travelocity.”
Quick facts about internet usage and e-commerce in Brazil:
- E-commerce sales in Brazil will reach $22.0 billion in 2016, up 178% from $7.9 billion in 2010. [Forrester Research]
- Brazil stands as the region’s largest online market, with 40.53 million web users, up 20% from 2010. [comScore Inc]
- Brazilian consumers spend more time online (25.8 hours per month) than any other market in Latin America.
“Web content optimization is a must-have in our performance toolkit, and Strangeloop’s technology is the only front-end solution that delivers the powerful, secure, reliable site acceleration our customers demand,” said Claudio Marinho, CEO of Exceda. “With the Strangeloop Site Optimizer, we can optimize our customers’ sites within a matter of hours, and see a huge immediate reduction in page load times. And looking forward, we can rely on the fact that Strangeloop is continually developing new features and products that will allow us to keep our customers on the bleeding edge of acceleration.”
How Strangeloop’s site optimization technology works
Strangeloop offers a patented easy-to-implement solution to the complex challenges of web content optimization (WCO). WCO technology takes HTML that has been optimized for readability, supportability and maintainability and, while retaining these benefits, transforms it to HTML that is optimized for fast page rendering. This involves implementing numerous best practices such as rewriting object names, re-ordering when and how objects are rendered, re-ordering when scripts are executed, and optimizing content based on the requesting browser.
In the past, this time-consuming work could only be performed manually by developers with specific performance expertise. The Strangeloop Site Optimizer and Mobile Site Optimizer – which are available as a cloud-based service, a hardware appliance, and a virtual appliance – transform web content optimization from a lengthy and complex coding process into an automated function performed in real time by an intelligent appliance.
Companies like eBay/PayPal, Visa, Petco, and Travelocity have implemented Strangeloop solutions to speed up their websites and enterprise applications. As a result, they've achieved dramatic gains in key metrics:
- Increased sales by 13%
- Increased conversions by 9%
- Increased organic search traffic by 10%
- Improved employee productivity by 5%
About Strangeloop
Strangeloop is the leader in providing next-generation web content optimization (WCO) solutions that enable global companies like eBay/PayPal, Visa, Petco, and Travelocity to speed up the page load times of their websites and enterprise applications. The earliest entrant in the WCO space, Strangeloop was the first company to market an automated solution – the Strangeloop Site Optimizer – with the ability to tackle front-end performance problems as a service via the cloud. The Strangeloop Mobile Site Optimizer is the only advanced optimization solution that addresses the unique challenges of delivering faster sites to mobile users. Strangeloop was also the first company to integrate Google’s SPDY protocol into its product offerings. Strangeloop is based in Vancouver, BC. For more information, visit www.strangeloopnetworks.com.