LOS ANGELES--(BUSINESS WIRE)--The Latin Recording Academy® recently announced that AEG Digital Media was selected to provide webcast management and turnkey streaming services for the 12th Annual Latin GRAMMY Pre-Telecast ceremony and various other Latin GRAMMY Week events Thursday, Nov. 10. The events will be streamed live from Las Vegas’ Mandalay Bay Events Center.
AEG Digital Media will live stream the arrivals of celebrities and red carpet events taking place before the event as well as the Pre-Telecast to a worldwide audience at latingrammy.com.
“The Latin GRAMMYs is on the forefront of digital entertainment,” said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. “Our partnership with AEG Digital Media keeps us on the cutting edge of entertainment technology. It not only allows us to provide viewers with more options, but also helps us reach a new and emerging audience.”
According to a recent comScore study, the percentage of Internet users who watch video online is greater in many Latin American countries than in the U.S.—solidifying the need for global, quality streaming of the event and showcasing the opportunity for growth in global Internet video.
“Through our expanding global footprint, AEG Digital Media can deliver quality content to this growing demographic,” said Michael Goldfine, President, AEG Digital Media. “We’re excited to take premiere content, like the Latin GRAMMYs, to a larger audience than ever before.”
The Latin GRAMMYs will utilize AEG Digital Media’s Tremolo Player to extend viewing times and increase viewer engagement. The player features multiple camera angles, on a single page, to allow viewers everywhere to witness all of the action, without any skipping or buffering.
Along with the Tremolo Player, AEG Digital Media’s encoding services will be deployed, which are recognized as the best in the live digital media space today. The AEG Digital Media live encoding architecture goes beyond webcasting to provide complete digital broadcasting and broadcast grade redundancy and reliability.
About AEG Digital Media
AEG Digital Media is the leading provider of complete webcast management, technical media services and video optimization solutions. Regarded as the definitive turnkey service provider in the market today, AEG Digital Media takes a broadcast approach to streaming and enabling the world’s largest, innovative webcasts and live events. The company’s track record of empowering and enabling the defining moments in Internet broadcasting and live streaming media includes Live Earth, The Democratic National Convention, the MTV Video Music Awards, TED Conference, FarmAid, The GRAMMYs, the People’s Choice Awards, Nickelodeon’s Kids Choice Awards, the American Music Awards, Bonnaroo, FIFA World Cup Kickoff concert, the Royal Wedding and Coachella. AEG Digital Media’s customer base also includes VEVO, American Express, HP, Turner, Nokia, Fox, Coca-Cola, Ernst and Young, and Viacom. For more information visit www.aegdigitalmedia.com.
About The Latin Recording Academy
The Latin Recording Academy is an international organization composed of artists, musicians, songwriters, producers and other creative and technical professional recording, Spanish and Portuguese. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the arts and science of recording, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit the website www.latingrammy.com.