DENVER, Colo.--(BUSINESS WIRE)--SpyderLynk, a leading marketing technology company and creator of the SnapTag™, today announced its launch of the Social SnapTag™ website, an online portal offering brands the ability to build and deploy their own social media marketing campaigns using SpyderLynk’s Social SnapTags.
Activating social connections has emerged as an important objective for marketers interested in creating sustainable relationships with consumers on Facebook and Twitter. A recent study conducted by Constant Contact and research firm Chadwick Martin Bailey found that 57% of people who “Like” brands on Facebook do so to access discounts and promotions. Furthermore, 56% of the consumers polled said they were more willing to recommend a brand to their friend after “Liking” the brand and 51% were more likely to buy products after “Liking” a brand. What’s more, ABI Research recently reported that almost three quarters of users in the U.S. use their mobile phones to visit social networking sites daily and according to Facebook, these individuals are twice as active on Facebook as non-mobile users — demonstrating that these users are highly engaged.
A Social SnapTag is an innovative new solution that transforms a social icon into a 2D mobile barcode, enabling brands to use their mass marketing to drive Likes and Follows. Socialsnaptags.com allows marketers to easily build, deploy and measure the effectiveness of Social SnapTag campaigns. The website also features content to educate consumers about how to use Social SnapTags; overviews of Social SnapTag programs deployed by major advertisers; and an interactive tutorial that lets visitors create a live Social SnapTag demo campaign.
SNAP. LIKE. GET. SHARE.™
Social SnapTags, featuring a Facebook or Twitter icon made interactive using SnapTag Code Ring™ technology, are placed on marketing materials giving consumers an opportunity to instantly Like or Follow a brand. Marketers also have the option to add an incentive to accelerate social connections. Incentives that can be added to a Social SnapTag campaign include sweepstakes entries, exclusive content, free samples and discounts.
Consumers simply SNAP a picture of the Social SnapTag with their mobile camera phones and send it to a short code (iPhone and Android users also have the option to scan Social SnapTags using the SnapTag Reader App). Consumers are then taken to a landing page (built and hosted by SpyderLynk) where they can LIKE the brand on Facebook (or FOLLOW them on Twitter) and GET the incentive that was offered for Liking the brand. Even better, the Social SnapTag solution allows consumers to instantly SHARE offers with their friends via Facebook, Twitter or email, thus extending the footprint of the Social SnapTag campaign substantially.
Creating and Measuring a Social Media Marketing Campaign is Easy
Marketers can create and measure a campaign in 5 simple steps at www.socialsnaptags.com.
1. Select the type of Social SnapTag (Facebook or Twitter)
2. Enter in a Facebook or Twitter URL
3. Build a campaign
4. Download the Social SnapTag and add it to marketing materials
5. Log in to see the near real-time results of the campaign
Social SnapTags offer a true cross-platform technology that seamlessly bridges traditional, mobile and social marketing. A print impression can be turned into a mobile interaction that then leads to a viral word-of-mouth campaign by sharing offers with other users on their mobile phones, computers and tablets.
“Socialsnaptags.com allows marketers to build their own mobile marketing campaigns to drive connections with socially active consumers,” said Nicole Skogg, CEO of SpyderLynk. “With our robust social media platform, brands are able to engage and build sustainable relationships with consumers and, equally important, measure the effectiveness of their campaigns.”
For more information, please visit www.socialsnaptags.com or to set up a live demo please visit www.socialsnaptags.com/home/freetrial.
About SpyderLynk
SpyderLynk is a mobile activation and marketing platform company. SnapTags and Social SnapTags are SpyderLynk’s proprietary 2D Mobile Barcode solutions enabling marketers to use meaningful logos and icons as interactive marketing tools. Consumers with smart or standard camera phones can activate SnapTags placed on packaging, advertising, signage or screens. A smart, algorithm-driven platform powers campaigns ranging from simple to sophisticated accelerating purchase cycles and driving marketing results. Brands such as Coke Zero, Revlon, L’Oreal, MillerCoors, Warner Brothers, Toyota, Bud Light and others are using SnapTags and Social SnapTags to activate best in class marketing and accelerate their social connections. Based in Denver, Colorado, SpyderLynk was founded in 2006 and can be found online at www.spyderlynk.com. Follow us on Facebook (facebook.com/snaptag), Twitter (@SpyderLynk) and through the #SnapTag hashtag.
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