FRAMINGHAM, Mass.--(BUSINESS WIRE)--Vici Group, Inc., today announced the official launch of myVici.com, a new website poised to improve the concept of group buying by empowering consumers to request offers from their favorite places. Instead of sourcing deals first and then blasting them to site members hoping that even a small percentage will buy, myVici helps both consumers and merchants by forming interested buying groups first, and then allows merchants the flexibility to reward these eager customers in the best possible way.
“Consumers’ online activities are evolving from passive shopping – i.e., waiting for offers to come their way - to active social consumption,” said Mike Tokar, founder & CEO of myVici. “People will be using social consumption tools like myVici to manage what brands are connecting with them, with what offers, when and how. It’s at that point that marketing becomes more relevant and efficient for consumers and businesses alike. Traditional marketing and other deal sites are like driving while blind-folded: you can’t see where you are going and don’t really know what you are about to hit. With myVici businesses can reward their best and most profitable customers after we help pull everyone together.”
How myVici works:
1) People request offers from their favorite places via http://myvici.com/citizens-requests/
2) Groups form around requests by sharing via e-mail, Facebook, Twitter, etc.
3) When a group gets large enough (currently 100+), Team Vici contacts the merchant to introduce them to their best customers
4) When the merchant responds with a live deal offer the original group members have a 1 day pre-buy opportunity before it becomes available to everyone (all deals are capped to ensure high satisfaction and repeat business)
5) myVici then showcases the deal as a “Spotlight Deal” to other members with similar interests, and makes the deal available to everyone on myVici.com
By giving consumers control to get offers from places they choose, myVici delivers the most relevant deals, saving time and effort that would otherwise be spent waiting and wanting or endless searching on other sites. By rewarding their biggest fans for their loyalty and word of mouth advertising, merchants get repeat business and save on a much larger expense of acquiring new customers cold, while retaining full control over offer terms and timing. Merchants get the optimal customers they want, and consumers get the most relevant offers.
“myVici was created because group buying sites were falling short on relevancy to consumers and value to merchants. myVici solves this by letting consumers speak their minds and enabling businesses to respond with offers. Consumers win by getting the most relevant and interesting offers and merchants win by getting repeat and more loyal customers,” continued Tokar.
Supporting Resources:
- myVici on the web: www.myvici.com
- myVici on Facebook®: http://www.facebook.com/MyVici
- myVici on Twitter®: http://twitter.com/#!/myvici
About MyVici
myVici.com is operated by Vici Group, Inc., a Delaware company organized in November of 2010. myVici is new website that allows consumers to take control over marketing offers coming their way. Using myVici.com’s technology, members can requests deals at their favorite places and communicate with merchants whose products and services they love. Merchants can then easily address those needs once they know exactly what consumers want. myVici deals can be requested at www.myvici.com.
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