Outfit7’s Talking Friends Apps Experiences Hyper Growth; Hits 225 Million Downloads in Record Time

Active Users Have Nearly Tripled Since the Beginning of 2011 to More Than 60 Million Monthly Active Users

PALO ALTO, Calif.--()--Outfit7 Inc., a subsidiary of Out Fit 7 Ltd and the global mobile entertainment leader behind the blockbuster Talking Friends collection of apps, announced that its Talking Friends characters have been downloaded by users more than 225 million times since the first app was launched just 15 months ago. The company is also announcing that the network’s monthly active users have nearly tripled since the beginning of 2011 to more than 60 million monthly active users.

Since the company's first app, Talking Tom Cat, was launched in July 2010, Outfit7 has grown at an unprecedented pace. The company achieved the first 100 million downloads in just nine months and achieved the second 100 million downloads in under five months, which is record time in the App space.

The Talking Friends collection is quickly becoming a global entertainment phenomenon having achieved #1 chart status in over one hundred countries. The company’s latest app, Talking Tom & Ben News, was downloaded over five million times during its first week in the App store and reached #1 in 103 countries.

“The appeal of the Talking Friends characters is truly universal with literally millions of characters coming alive in one hundred plus countries every day," said Narry Singh, Executive Chairman of Outfit 7, Inc. “In addition, we’ve built a distribution platform, with real-time intelligence and tremendously powerful marketing vehicles that is the beginning of a true global mobile entertainment network.”

Outfit7 enjoys a global scale and reach that is rare for mobile app platforms. Outfit7 averages over twenty million downloads per month, with more than five hundred thousand videos being uploaded monthly to YouTube, Facebook and sent via email and MMS. In addition to creating engaging characters loved by millions worldwide, the company is creating a vast media network with the ability to reach over 60 million customers every month who interact with the Talking Friends apps. More than half of Outfit7’s customers have between two and three of the Talking Friends apps.

For more information on the collection of Talking Friends, please visit: www.outfit7.com.

About Outfit7

With 60 million monthly active users since its first app launch in July 2010, Outfit7 is one of the world's fastest growing mobile entertainment networks. Its Talking Friends collection has become an entertainment phenomenon with the characters featured on ABC's Modern Family as well as NBC's Today Show. There are eleven characters in the Talking Friends collection including Talking Tom Cat, Talking Ben and Talking Gina the Giraffe. Each of the Talking Friends apps features a unique and fully animated 3D character that comes to life when poked, tickled, and played with on mobile touch-screen devices for the iOS and Android platforms. The interactive characters repeat everything a user says and customized videos of interactions with the characters can be shared via Facebook, YouTube or email. Outfit7 is headquartered in Limassol, Cyprus with subsidiaries in Palo Alto, USA and Ljubljana, Slovenia.

Contacts

SutherlandGold Group for Outfit7
Amy Grabein, 512-497-1194
agrabein@sutherlandgold.com

Contacts

SutherlandGold Group for Outfit7
Amy Grabein, 512-497-1194
agrabein@sutherlandgold.com