TAIPEI, Taiwan--(BUSINESS WIRE)--How do social media reshuffle the exhibition industry around the world? How do green MICE trends influence future global event industries? What are cutting-edge strategies of the world’s top five exhibition organizers and the China International Exhibition Center Group? Answers and more will be provided by 34 elite MICE leaders from 11 countries/regions worldwide. These distinguished professionals will share their success stories with attendees at the Asian MICE Forum (AMF) on November 3-4 in the Taipei International Convention Center (TICC), Taiwan.
The 6th annual Asian MICE Forum, organized by the Taiwan External Trade Development Council (TAITRA) under the sponsorship of the Taiwan Bureau of Foreign Trade (BOFT), Ministry of Economic Affairs (MOEA), will focus on the newest developments of the MICE industry. In addition to representatives from the two global giant organizations, UFI and ICCA, CEOs from UBM Asia, Messe Frankfurt, Fiera Milano SpA, and the China International Exhibition Center Group will also meet in Taiwan to explore the future opportunities of MICE industry.
UFI ICT AWARD Winner to Share Secret to Success
One CEO Discussion, four keynote speeches, and five panel sessions will take place during the two-day event. The most eye-catching topics represent sizzling issues including innovative strategies of international exhibition organizers, social media marketing, green MICE promotion, and cross strait cooperation. For social media marketing, Mr. Kai Hattendorf, Vice President of Messe Frankfurt, and Mr. Santiago Quiroga, IFEMA’s Trade Shows Director, are invited to convey how they utilize social media for MICE promotion in marketing exhibitions and conferences/meetings. In particular, the IFEMA, Winner of the 2011 UFI ICT Award, will reveal their successful strategy for social website marketing.
Regarding green MICE promotion, Ms. Amy Spatrisano, one of "The 25 Most Powerful in the Meetings Industry" and Co-Founder of the Green Meeting Industry Council; Mr. Peter Neven, Managing Director of the Association of the German Trade Fair Industry (AUMA), a global leading exhibition organizer based in Germany; Mr. Michele Perini, Chairman of Fiera Milano SpA; and Mr. Thomas Tong, Director of Venue Operations at the Hong Kong Convention and Exhibition Centre are invited to share their views for successful innovations in green exhibition and conference promotion.
Cross Strait MICE Leaders to Discuss Opportunities in Post-ECFA Era
With business opportunities emerging between Taiwan and China, Mr. Cai Guofeng, President of the China International Exhibition Center Group Corp.; Mr. Chen Ze Yan, Vice President of the China Convention & Exhibition Society; and Mr. Andrew Kay, Honorary Secretary General of the Hong Kong Exhibition & Convention Industry Association; along with Taiwan MICE experts will join the “Cross Strait Forum” to discuss the challenges and opportunities of MICE professional education in Taiwan and Mainland China, as well as business opportunities and development in a post-Economic Cooperation Framework Agreement era. Chinese delegations of MICE professionals from Hebei Province, Jiangsu Province, Anhui Province, Beijing, and Xiamen will be present. This significant attendee list promises to pave a new path for potential cross strait cooperation within the Asian MICE industry.
With a smart phone or pad, Forum attendees may collect AMF QR codes to claim prizes! For more information, please visit www.amf.com.tw
During the same time as the Forum, the Taiwan Exhibition & Convention Industry Show will be held in the TWTC Exhibition Hall 1. All MICE-related professionals are invited to join the show to exchange views, experiences, and resources.