BOSTON--(BUSINESS WIRE)--Hill Holliday has been selected as Agency of Record for Oxfam America, it was announced today by Karen Kaplan, the agency’s president.
Oxfam is an international confederation of 15 organizations working together with partners and allies in 98 countries to find lasting solutions to poverty and injustice.
Hill Holliday will create a multi-platform brand campaign to raise awareness for Oxfam in the United States. While Oxfam is headquartered in Great Britain, Oxfam America has now become one of the most important markets for awareness and fund raising. The effort is part of a broader goal to inspire supporters, policy makers, partners, and allies to build a movement for change and unify the Oxfam message globally.
Selecting Hill Holliday, Rachel Hayes, Senior Director of Communications and Community Engagement for Oxfam America, said, “We were very impressed with the way their creative and strategy work together seamlessly. They have a unique ability to find the simple expression in complex, sophisticated categories. We also appreciate their sense of humility; it's clear that it’s not about them, it's about the brand, the work, and the people who support us and those we serve.”
Lance Jensen, Chief Creative Officer for Hill Holliday, said, “Oxfam represents a fantastic opportunity to make a difference fighting poverty and injustice around the globe. We’re very humbled to be Oxfam America's partner and look forward to doing great work together that will make a real impact.”
The integrated campaign is expected to be in-market in the first quarter of 2012.
Other recent new business wins for Hill Holliday include Cigna and Great Wolf Resorts. Hill Holliday also recently announced the launch of Beacon, a new partnership program aimed at bringing brands and startup companies together.
About Oxfam America
Oxfam America is an international relief and development organization that creates lasting solutions to poverty, hunger, and injustice. Together with individuals and local groups in more than 90 countries, Oxfam saves lives, helps people overcome poverty, and fights for social justice. We are one of the 15 affiliates in the international confederation, Oxfam. Oxfam America has a four-star Charity Navigator rating reflecting our efficiency in using our supporters’ dollars. To join our efforts or learn more, go to www.oxfamamerica.org.
About Hill Holliday
Hill Holliday’s purpose is to create a singular, resonant idea upon which a company can build business success that endures for years, even decades. The ultimate reward for such a mission? Relationships that endure. Hill Holliday’s top five clients have been partners of the agency for an average of 16 years, five times longer than the industry standard. Their resonant ideas have achieved the highest international accolades for creativity and effectiveness: Hill Holliday has the distinction of being one of the very few agencies in the world to be awarded the Grand Prix at Cannes, the GrandClio, and the Grand Effie. Behind this grand thinking are 850 employees in Boston, New York, and Greenville who bring talent and expertise to every area of communications – strategy and planning, advertising, digital and social, media planning and buying, and branded content – on behalf of industry leaders like Verizon Wireless, Bank of America, Liberty Mutual, Dunkin’ Donuts, John Hancock, Chili’s, Novartis, Pfizer, CIGNA, Great Wolf Resorts, and Major League Baseball. For a closer look at Hill Holliday’s people, work and ideas, please visit www.hhcc.com.
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