CHICAGO--(BUSINESS WIRE)--The Horizons™ brand of B&W Window Fashions today introduced the Vitalé Collection of soft treatments featuring a proprietary safety system called Cordless ONE Controls™, which eliminates safety hazards to children at a comparable cost to similar corded shades.
According to the Consumer Product Safety Commission, more than 200 children have died in the last two decades due to strangulation on window blinds and shades – approximately one child every month.
“Consumers who buy window fashions should demand beautiful products that are inherently safe,” said Bill O’Connor, president, B&W Window Fashions. “We have developed a durable, easy-to-use technology at no additional cost to consumers, which offers a more attractive, clean design by eliminating unsightly cords.”
The Cordless ONE Controls’ patent-pending design enables consumers to raise and lower a window fashion with one hand by pulling on a concealed ring at the bottom of the shade. Additionally, the network of inner cords found in the shade is encased in a proprietary safety sleeve. These features completely eliminate the safety hazards of exposed cords, an industry first.
Other available window treatments offer optional safety mechanisms on certain traditional blinds, which have limitations in size, are not standard and require consumers to pay additional fees. Consumers rarely opt to pay for additional safety options, and development costs have hampered industry efforts to change how window treatments are designed.
“We consider cordless safety to be similar to the shift when consumers began expecting such standard features as seat belts and airbags from the auto industry,” said O’Connor. “Our industry has lagged behind most others in our ability to provide safe products to consumers without cost increases. Our hope is that the Cordless ONE Controls encourages innovation in our industry to create a safer generation of window shades and to protect children in their homes.”
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About the Vitalé Collection
The Vitalé Collection is a new line of soft window fashions, such as fabric Roman shades, marketed under the Horizons brand. Vitalé features attractive, clean designs by eliminating unsightly cords and every treatment can be fully customized in more than 100 on-trend fabrics and styles, including the customer’s own material, for a virtually limitless selection. The Vitalé Collection comes with the proprietary Cordless ONE Controls safety system standard in every product. For more information about the Vitalé Collection, please visit www.horizonshades.com/vitale.
About B&W Window Fashions
B&W Window Fashions manufactures the Horizons brand, a collection of elegant, handmade window treatments. Horizons products include natural woven shades and soft treatments such as fabric Roman shades. All Horizons window fashions are made in the United States and sold through select dealers. B&W Window Fashions recently launched the Vitalé Collection featuring Cordless ONE Controls, the only price-neutral, cordless standard product in the window fashions industry. For more information on B&W Window Fashions, please visit www.horizonshades.com.