DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/1d1eba/vietnam_mobile_mar) has announced the addition of the "Vietnam Mobile Market - Opportunities and Outlook in 2011 for Mobile Apps and Value Added Services - Q3 2011" report to their offering.
The Vietnam Mobile Services Market in 2011 - Beyond Voice - Growth in Smartphones and 3G Services
Vietnam's rapidly growing youth population - over 54% of the population is under 24 - has been driving increased demand for mobile content and applications in this emerging Southeast Asian market.
While the mobile app sector is still nascent, the youth market has demonstrated a strong affinity for purchasing content such as music and games, and acessing the Internet from their handsets. However, with a population of 86 million people with increased purchasing power, Vietnam provides a good opportunity for service providers, technology vendors, mobile application and content developers.
This research report addresses the following topics with key metrics of the mobile services market in Vietnam:
- Mobile subscriber growth and forecast to 2015
- Mobile application and VAS revenue growth and forecast to 2015
- Price points for mobile VAS services by genre (ringtones, apps, wallpaper, etc.)
- Outlook for the Mobile Cloud Services* in Vietnam
- Vietnam's ARPU trends and forecast
- mobile application acceptance drivers and inhibitors
- Survey of Vietnamese consumers - with profiles of their views and desires for mobile applications and content
Companies Mentioned:
- VNPT
- VMS - MobiFone
- VinaPhone
- Viettel
- Saigon Postel (SPT) S-Fone Service
For more information visit http://www.researchandmarkets.com/research/1d1eba/vietnam_mobile_mar