JOHANNESBURG--(BUSINESS WIRE)--In the lead up to AfricaCast we speak to Richard Porter, Controller of English from BBC Global News.
In this fascinating interview, Richard shares his thoughts on how the African broadcasting market has developed in the past year, including noting the revelation that in many countries more people are accessing the internet on their phone than they are on a PC.
He also talks about how the BBC has responded to challenges as a result of this industry progress, how new technologies can improve viewer engagement and the role of online video will take in the overall mix in Africa.
Richard expands on the BBC’s partnership with facebook in this market, how he expects viewer behaviour to change and which markets are offering some key insights into the future of Africa’s broadcast market.
Richard will be sharing his experience and knowledge of Africa’s broadcasting market at AfricaCast where he will be speaking on day one at 12.10 on Content Perspective: Delivering Attractive News Content for the African Market. In this presentation he will discuss:
- Providing content that will appeal to local and pan-African audiences
- Adapting content to a variety of formats in a digital age
- Partnering with broadcasters and distributors to deliver the content to the right audience
Co-located with AfricaCom, the largest telecommunications event on the continent, AfricaCast will allow you to meet 5,000+ attendees and listen to 150+ high level speakers from across the broadcast and telecommunications industries.
The event will be sponsored by SES Astra, Motorola, Envivio and Alticast.
Analysts, Press Journalists and Editors are welcome to attend for free. To register for a complimentary press pass online, visit: http://www.africacast-event.com/press-registration-2/
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