SUWANEE, Ga.--(BUSINESS WIRE)--The Brainy Brands Company, Inc. (the “Company”) (OTCBB: TBBC.OB), a producer and marketer of Brainy Baby® line of children’s educational videos and products aimed at early development for preschoolers, today announced that the Company has engaged PSR Group as a sales agency to expand its sales and marketing efforts in Puerto Rico and the Caribbean Islands. This relationship will enable the two companies to test and refine the positioning of the Brainy Baby brand in the Caribbean Island territories.
Based in Puerto Rico, PSR Group is a well-known sales organization with over 40 sales representatives covering Puerto Rico and the Caribbean Islands for over 30 years. They are focused on establishing sales in all major markets such as the gift industry, stationary, toys, office and school supply, specialty retail stores, general mass merchandise stores, pharmacy buying groups, hotel gift shops, and hospital gift shops.
“We are excited to partner with The Brainy Brands Company to introduce their award-winning educational products to our retail customers and bring their strong message of providing parents and children in our territories the tools to develop a learning for a lifetime,” commented Jose Ivan Figueroa, President of PSR Group.
“We are pleased to have such a well-established sales group to represent The Brainy Brands Company in the Islands as they bring 30 years of established customer loyalty and account relationships. This is a perfect fit for both companies as Brainy Baby already has a complete line of Spanish language products to offer to the families in the territories,” commented Carson Ashworth, The Brainy Company VP of Sales. “We are looking forward to working with PSR Group’s management team whose experience encompasses include international buying for major retail chain stores, as well as finance and accounting consultants in the gift industry.”
About The Brainy Brands Company, Inc.
Headquartered in Suwanee, GA The Brainy Brands Company, Inc. develops and markets an extensive library of early childhood learning products, including a full range of puzzles, books, games, toys and audio-visual materials for the US market and international marketplace. The Company’s strategy is to support its existing line of high quality educational toys, media, and activities and develop new product and offerings optimizing new technologies, delivery systems, and advances in early childhood education.
More information about the Company, visit: www.thebrainybrandscompany.com.
Forward-Looking Statements
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts, including, without limitation, statements that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development, may be deemed to be forward-looking statements. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. These statements are subject to risks and uncertainties. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. Except as may be required under applicable law, we assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of The Brainy Brands Company, Inc. can be found in the filings of The Brainy Brands Company, Inc. with the U.S. Securities and Exchange Commission.