--(BUSINESS WIRE)--Message Systems:
WHAT: Dave Lewis, Chief Marketing Officer of Message Systems, will speak at the Online Trust Alliance’s annual Forum on the topic of building customer loyalty through message convergence. The session will highlight changing consumer behaviors and how they are changing the way brands communicate with them. Of chief importance is the need to build brand-consumer trust, with a large part of that rooted in “customer empowerment.”
The OTA’s Online Trust Forum is an event designed to bring together an international audience of business, industry and government leaders, executives and practitioners. Forum attendees share, learn and collaborate on how to create an alignment between consumer security and privacy concerns while reinforcing their brand value.
Session: Consumer Loyalty vs. Attention Deficit - How relevance and personalization can be the key to loyalty and promoting brand value and trust.
Hear from the experts on the latest trends in personalization, while providing users choice and control of their data. In today's “short burst and multi-device” society, gaining consumer attention and building your online brand is increasingly a challenge. This session will explore best practices and how privacy and security can add to your brand value proposition.
WHY: Dave Lewis’ panel will speak to behavioral changes among consumers and where technology to engage with them is headed. Specifically, Dave will dive into where marketing messaging is headed, particularly with regard to multi-channel integration. Attendees will gain insight into the psyche of the consumer and leave with a firmer understanding of how to identify, source and build those relationships.
With the Forum theme of “Realizing the Promise of Trust,” Message Systems’ presence at the show underscores the important relationship between data security and consumer trust. Only the brands with a good understanding of the link between information security and brand loyalty will be able to grow their customer base and accomplish more with them.
To more fully explore these points, the company has also penned a white paper titled “Safeguarding Message Streams for Enterprises and Email Service Providers” that dives deeper into new approaches to creating the ideal, safe environment for secure messaging. In this white paper, Mike Hillyer, Director of Solution Engineering, Message Systems, and Dave Lewis, CMO, Message Systems, present seven principles for architecting a safe messaging environment. The authors then describe how to put these principles into action to protect both inbound and outbound messaging streams. The paper is available for free download here.
WHO:
Dave Lewis, CMO of Message Systems and OTA Board Member
David
Daniels, CEO of The Relevancy Group
Nicole Delma, Chief Data
Officer of RCRD LBL
WHEN: Tuesday, October 18, 2011, 1:00 – 2:00 p.m. ET
WHERE:
Online Trust Forum 2011
Washington Plaza Hotel
10
Thomas Circle Northwest,
Washington, DC 20005-4106
If you are a member of the media and would like to speak with Dave Lewis, CMO of Message Systems, please contact Message Systems Public Relations at messagesystems@atomicpr.com.
About Dave Lewis
Dave has more than 30 years of marketing, services and business leadership in both corporate and entrepreneurial environments. In his capacity as CMO, Dave is the steward of the underlying principles for the Message Systems brand. His vision and penchant for identifying new, untapped areas of growth for digital messaging have earned Dave a top spot among the leaders in the email industry. Before Message Systems, Dave was vice president of marketing for Bizanga (now Cloudmark). Previously, he lead market and product strategy at StrongMail, and served as vice president of deliverability and ISP relations for Digital Impact (now Acxiom/Digital). Dave is a sought-after speaker and author, frequently contributing to industry publications and appearing at conferences and tradeshows. He’s been repeatedly named as one of the most influential people in email marketing, a tribute to his overall industry leadership and championing of consumer empowerment. Dave currently sits on the board of the Online Trust Alliance.
About Message Systems
The industry leader in messaging technology, Message Systems offers a family of software solutions and services that addresses the digital communications needs of today's most innovative companies. Telecommunications carriers, ISPs, marketing services providers, cloud computing firms and social media companies rely on Message Systems software to power the message-based communications driving their critical business initiatives. Message Systems solutions get billions of unique messages to the right place at the right time every day through the full range of channels: email, SMS text, MMS messaging and more. Founded in 1997, the company is headquartered in Columbia, Maryland. For more information, go to messagesystems.com or call 877.887.3031.