STOCKHOLM--(BUSINESS WIRE)--24MAS, a leader in mobile advertising and applications, has agreed to acquire P1 Sports Limited. Headquartered in the UK, P1 Sports develops and publishes a broad range of sports apps and games across mobile operating systems including iOS and Android. P1 Sports has specialized in targeting a selection of sports with licensed IP including Six Nations Rugby, Ronnie O’Sullivan, PDC Darts, Frankie Dettori and World Snooker Championships, whilst publishing successful original IP, including Bass Fishing and Hunting Mania.
With P1 Sports, 24MAS gains a global catalogue of content across all mobile operating systems, strengthening the company’s Apps ecosystem. The combination of mobile advertising and sports related content, together with P1 Sports experience in sports advertising and sponsorship, also positions 24MAS to take advantage of one of the largest worldwide advertising markets, sports. 24MAS already has linked itself to sports IP such as Kimi Räikkönen and Ice One Racing.
“We look forward to joining forces with P1 Sports in this exciting episode of 24MAS. The combination of P1 Sports’ solid foundation in sports content and advertising, combined with 24MAS’s global distribution network of content and advertising services, means that we are able to tap into the multi billion dollar sports advertising and content markets,” says Tero Turunen, CEO 24MAS.
”We are delighted with the partnership. There is no doubt that this is an exciting time to be involved with 24MAS whose clear vision and proven track record in delivering value across multiple mobile platforms will make a big difference to the positioning of P1 Sports’ current portfolio of content. With the global scale and solutions on offer at 24MAS, we will be able to continue to develop world-class apps and games, but for a global audience. Something that will have clear benefits for all our partners,” says P1 Sports founders, Pete Russell and Gordon Dawson.
The first titles in the new partnership will be launching this year on Android, iOS and other mobile platforms.
For more information visit www.24mas.com or contact:
About 24MAS
24MAS is an established leader with three key market verticals – mobile marketing and advertising, application development & distribution and managed services & solutions. With offices and operations in Asia-Pacific, Latin America, Europe and North America, 24MAS partners with over 200 mobile operators, handset manufacturers and technology companies worldwide. 24MAS gives brands and application developers the opportunity to reach mobile subscribers in more than 80 countries via its application, advertising and technical platforms. In 2011, 24MAS made a series of high profile acquisitions including THQ Wireless gaming operations, Selatra – an award winning B2B mobile VAS provider and Spoiled Milk – an award winning cross media development studio.
Headquartered in Stockholm, Sweden, the company has been operating for over ten years, employing 120 employees in ten global offices located in Stockholm, London, Zurich, Singapore, Kuala Lumpur, Bangkok, Lima, Cork, Copenhagen and Belgrade.
About P1 Sports
P1 Sports is a global leader in the ownership, development and distribution of sports branded mobile phone content. Established in 1999 as Player One Ltd, the company quickly carved out its niche exploiting sports IP in the mobile space, bringing the best sport action and entertainment to mobile. P1 Sports markets, promotes and distributes content globally through direct supply relationships with leading operators and portals and has quickly become the recognized home for mobile sports fans around the world.