DUBLIN--(BUSINESS WIRE)--Research and Markets(http://www.researchandmarkets.com/research/7221e8/what_consumers_wan) has announced the addition of the "What Consumers Want: Transaction Accounts in Australia 2011" report to their offering.
Introduction
This slide deck focuses on the important questions concerning consumers' behavior regarding transaction accounts. Product penetration, choice of channel, the drivers of product and provider choice, and the barriers to adoption are all covered in this deck to ensure that the reader knows What Consumers Want from a transaction account in their country of interest.
Features and Benefits
- Build a customer-centric strategy by learning what consumers want and need from a transaction account.
- Identify new opportunities in the transaction account market through a better understanding of what consumers demand from this product.
- Gain a deeper insight into the transaction account market through country-level data across income and age groups.
Highlights
- Top 10 financial services providers by transaction account market share.
- Channel analysis including channel of opening and channel usage by activity.
- Essential product and provider features.
Your Key Questions Answered
- What features do consumers demand from a transaction account and a transaction account provider?
- What channels do consumers use for their regular banking activities?
- How likely are consumers to switch transaction account provider in the next six months?
- What channels do consumers use for researching and purchasing transaction accounts?
- Why do consumers decide not to have a transaction account?
For more information visit http://www.researchandmarkets.com/research/7221e8/what_consumers_wan