DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/655e84/surface_care_in_br) has announced the addition of the "Surface Care in Brazil" report to their offering.
Middle class and lower middle class Brazilian women enjoy unprecedented economic independence. Not only are women the leading bread winners in more than one-third of Brazilian households but also, according to research conducted by the market institute Sophia Mind, they are responsible for the purchasing decisions involving 66% of all that is consumed by their families. This percentage goes up to 83% in regard to traditional female realms within the home, such as the purchase of home care products. This means that more women are making more money and able to spend more taking care of their homes.
Sales of surface care products are expected to present a CAGR of 2% in constant value terms during the forecast period. Reckitt Benckiser leads with a 30% value share in 2010. Reckitt Benckiser's market leadership can be largely attributed to the performance of Veja, which leads the category with 21% of value sales.
The Surface Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
The Surface Care in Brazil market research answers questions such as:
- What is the market size of Surface Care in Brazil?
- What are the major brands in Brazil?
- What are the fastest growth categories within surface care?
- What are the key new product launches in the polishes market?
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Buy:
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
For more information visit http://www.researchandmarkets.com/research/655e84/surface_care_in_br
Source: Euromonitor International