BALTIMORE--(BUSINESS WIRE)--Convio, Inc. (NASDAQ: CNVO) today presented the Project On Government Oversight (POGO), a nonpartisan independent watchdog that champions good government reforms, with an Innovator Award in the Best Overall Use of Convio category for their sophisticated use of Convio Luminate™ Online, Convio Luminate™ CRM, and Convio CMS, and complementing it with social media tools and staff creativity to reach more of the general public. All award winners will be recognized at an event tonight at Convio’s Client Summit, the company’s annual user conference where more than 1,000 nonprofit clients, partners and industry thought leaders gather as a community to share common experiences and effective strategies for nonprofits.
“We left last year’s Convio Summit inspired by the successes of other organizations,” said Pam Rutter, web manager at POGO. “It is wonderful to look back at where we were 12 months ago, and see that our efforts are paying off. By pushing ourselves over the past year, we have doubled our numbers in some areas. Without Convio, we wouldn’t be as far along in advancing the message of our organization. Convio is about more than just software. It is about learning and implementing best practices that are proven, and testing new methods to advance our mission.”
POGO faced a myriad of challenges, which spanned a website that was dated and not as graphically driven, 800-pages of previously unreleased documents from the SEC, a shrinking housefile, and thousands of individuals who needed to be engaged and nurtured more effectively and strategically. The organization took a methodical approach to tackling each of these issues.
POGO partnered with Convio to refresh its homepage design, leveraged the Convio Facebook API so users can donate or sign-up for emails without leaving Facebook, and used Convio Luminate™ CRM to consolidate all constituent information. To expand its housefile, POGO launched a multi-pronged list building strategy that integrated social media. With a view toward nurturing new constituents, POGO created a custom welcome series that helped to keep newcomers engaged. The team also collaborated with Firefly Partners to create the SEC Revolving Door database using Convio CMS.
“POGO is so deserving of this award,” explained Jen Maceyko, project manager at Firefly Partners. “It was a pleasure to work with them on the creation of the SEC Revolving Door database, and bring their vision to life. The team at POGO is always looking for ways to use the Convio tools to present vast amounts of important information in a publically usable form. We are proud to provide the support they need to realize their vision.”
Six other nonprofits received Innovator Awards in categories including Best Integrated/Multi-channel Campaign, Best Online Campaign, Best CRM Visionary/Use of Common Ground, Best Peer-to-Peer Campaign, Best Team Event, and Best Use of New Media. All Convio clients were eligible to submit for the awards.
"The seven clients recognized this year epitomize innovation and are shining examples of true constituent engagement and how to maximize the value of every interaction they have with their supporters,” said Gene Austin, chief executive officer and president of Convio. “As the shift continues from traditional forms of engagement to a combination of traditional, digital and social channels, these organizations are on the front lines responding daily to the changing needs of donors, advocates, volunteers and anyone helping to advance their mission. We are proud to recognize their achievements and honored to support them in their continued success.”
For more information on POGO visit:
- www.pogo.org
- https://www.facebook.com/#!/pogo.org
- http://twitter.com/#!/pogoblog
- http://www.youtube.com/govtoversight
More information on the 2011 Summit Innovator Award Winners can be found at www.convio.com/2011innovators.
About The Project on Government Oversight
Founded in 1981, the Project On Government Oversight (POGO) is a nonpartisan independent watchdog that champions good government reforms. POGO's investigations into corruption, misconduct, and conflicts of interest achieve a more effective, accountable, open, and ethical federal government.
About Firefly Partners
Firefly Partners, a Convio CSP, has a broad range of expertise that includes design, development, social networking and mobile engagement. We’ve each worked inside nonprofit organizations, so we understand the opportunities and challenges in today’s nonprofit business world. Firefly listens to our clients and does the work right the first time. Fast, fun and affordable – we can help you get things done. www.fireflypartners.com
About Convio
Convio is a leading provider of on-demand constituent engagement solutions that enable nonprofit organizations to maximize the value of every relationship. With Convio constituent engagement solutions, nonprofits can more effectively raise funds, advocate for change and cultivate relationships with donors, activists, volunteers, event participants, alumni and other constituents. Convio offers two open, cloud-based constituent engagement solutions: Convio Common Ground CRM™ for small- and mid-sized nonprofits and Convio Luminate™ for enterprise nonprofits. Headquartered in Austin, Texas with offices across the United States and United Kingdom, Convio serves more than 1,500 nonprofit organizations globally. Convio is listed on the NASDAQ Global Market under the symbol CNVO. For more information: www.convio.com