CCID Consulting: Overall Regional Distribution of Software Industry Will Present an Evolution Trend Characterized by Ripple Effect

CCID Consulting published White Paper for China's Software Industry Map 2011

BEIJING--()--The State Council of the People's Republic of China issued the Notice of the State Council on Issuing Several Policies on Further Encouraging the Development of the Software and Integrated Circuit Industries (GF 2011 No.4) in February 2011. The policies further clarified the significance of the software industry, that is, "the software industry is a strategic emerging industry of the country and significant basis for the national economy and IT applications in society."

China's software will see important opportunities for faster growth and better layout. At the beginning of the 12th Five-Year Plan period, CCID Consulting published White Paper for China's Software Industry Map 2011, which analyzed regional trends of China's software industry based on summarizing distribution characteristics of the global software industry and successful growth patterns and analyzing distribution and resource characteristics of China's software industry. The analysis aims to provide reference for local and national distribution of the software industry as well as relevant macro decisions.

Regional Distribution Is Characterized by Decentralized Concentration as Central Cities Become Concentration Points of Industry Growth

From the 2010 software business income distribution by province in China can it be seen that the focus of China's software industry has been shifting to central cities in the coastal regions as well as central and western China from Beijing and Guangdong. Eastern China saw a software business income of RMB 1,144.9 billion in 2010, or up 31.8% year over year. Momentum of rapid growth was seen in multiple coastal municipalities and provinces in addition to Beijing and Guangdong. As for that income, Jiangsu, Liaoning, Fujian and Shandong provinces saw a growth rate of more than 35%; they combined to account for 35% of the total income, bringing an end to the situation where Beijing and Guangdong combined to represent more than half of the total income (their combined share fell to 35.5% in 2010). Central cities became the main concentration points of software industry growth, as the four municipalities directly under the central government and the fifteen sub-provincial municipalities combined to achieve a software business income of RMB 1,064.3 billion in 2010, or up 32% year over year. Their combined share was 80% of the total income; their growth rate was one percentage point higher than the national average.

Fig. 1 Business Income of China's Software Industry by Region in 2010
http://data.ccidconsulting.com/portal/rootimages/2011/09/30/map8.jpg
Source: CCID Consulting Software Industry Database, Jul. 2011

The Bohai Rim: the Leader at the High End of the Industry Chain
The Bohai Rim, including municipalities and provinces such as Beijing, Tianjin, Hebei, Liaoning and Shandong, is a traditionally important place for China's software industry. It achieved a total software business income of RMB 453.19 billion in 2010, or 33.9% of the national software business income. This region has advantages including: an obvious industry clustering effect and outstanding HR advantages; frequent fund raising and M&As among software companies along with strong growth potential; keeping a close eye on industry trends and hot issues to seize new growth opportunities; being good at achieving a situation favorable for corporate growth through channels such as policies, technologies and capital. Today, the Bohai Rim holds a dominant position in China's software industry. Beijing is the leader that pushes software industry growth in this region, as it hosts the largest numbers of research institutes and advanced software talent in China. As the leader by competitiveness in terms of intellectual resources in China, Beijing houses the headquarters of a large number of local and international software companies as well as major R&D organizations, enabling it to go beyond the low end through rapid and frequent technical innovation and to implement a growth pattern focused on the high end of the industry chain.

The Yangtze River Delta: the Pioneer in Multi-Level Joint Development
As the most economically active region in China, the Yangtze River Delta has unique advantages in terms of technical resources and capacity of comprehensive support, along with strong competitiveness in geographic location, capital and education, driving the rapid growth of the software industry. Consisting of Shanghai, Jiangsu and Zhejiang, this region is an important software product and information service center in China, where it holds a significant position in the software industry. The Yangtze River Delta has been paying much attention to the growth of the software industry over the past few years, as local governments and companies work together to promote it at multiple levels, putting it on a fast track across the region. Shanghai, Jiangsu and Zhejiang saw a combined software business income of RMB 386.85 billion in 2010, or 28.9% of the national software business income. The software industry is rising rapidly in cities such as Nanjing, Suzhou and Hangzhou, while others such as Wuxi, Yangzhou and Ningbo are working to catch up with the former ones. Together with Shanghai, they are presenting a multi-tier growth pattern characterized by a growing regional capacity of industrial support and an increasing growth momentum of the industry.

The Pearl River Delta: the Demonstrator with an Outstanding Innovation Environment
As one of the most important software industry bases in China, the Pearl River Delta boasts high industry concentration and houses numerous well-known companies in the industry. As for software development, this region pays attention to creating a good environment for innovation and industry growth. It has created a mature and complete industry chain. The software business income always keeps steady and rapid growth in this region, which represents an annually growing share of China's software industry. Guangdong Province saw a software business income of RMB 241.71 billion in 2010, when it held the lion's share, or 18.1%, of the national software business income. The Pearl River Delta boasts outstanding advantages in terms of geographic location and a good business environment for startups. The country-leading e-government, the development of IT applications in local cities and strong demand from business customers combine to provide software companies with a group of targeted customers with immense potential. The region also comes with superior strength in terms of industry application software, providing it with considerable growth potential of the software industry. In addition, solid electronics manufacturing in the Pearl River Delta provides the rapid growth of the embedded software sector with a natural platform for takeoff. The availability of common sector-specific technology development platforms for the industry, such as the technical support center for public services for digital homes, the technical support center for public services for Linux and the technical support center for embedded software, has created an excellent innovation support environment for the growth of the software industry, thereby effectively increasing the capacity of innovation in the industry. Developed cities in terms of software industry, such as Shenzhen and Guangzhou, are producing increasingly obvious ripple effects across the software industry in the Pearl River Delta.

The Western Delta: a Powerful Pursuer with Late-mover advantages
"Central cities drive industry growth" as an overall nationwide trend is obvious in western China, in particular. Central cities hold more outstanding positions in this region, where Chengdu, Xi'an and Chongqing combine to represent 90% of the software business income, creating a Western Delta in the regional distribution of China's software industry. This region boasts abundant human resources, outstanding capabilities of technology research and low labor costs, which are all natural advantages for developing the software industry. Shaanxi, Sichuan and Chongqing saw a combined software business income of RMB 99.55 billion in 2010, or 7.4% of the national software business income. The Western Delta is creating its competitiveness in the industry chain through low costs; it has gone through a process where it started up the software industry from scratch and focused on satisfying the demand in the domestic market before participating in the international division of work. Today, this region takes an active part in global competition and consolidation, as numerous transnational companies have set up R&D centers here while carrying out software and service outsourcing businesses. Meanwhile, the Western Delta is introducing more innovation elements and learning international experience in knowledge innovation, laying a solid basis for sustainable innovation. With increasing core competitiveness, it is going beyond the low end to change its role in the industry chain

"One Belt, One Axis and One Delta" as the Overall Characteristic

Fig. 2 Distribution of Major Cities in China's Software Industry
http://data.ccidconsulting.com/portal/rootimages/2011/09/30/map9.jpg
Source: CCID Consulting Software Industry Database, Jul. 2011

One belt: the software industry belt in the eastern coastal regions ranges from the Bohai Rim in the north through the Yangtze River Delta in the east to the Pearl River Delta in the south. It covers the most important cities in China's software industry such as Beijing, Shanghai, Guangzhou, Shenzhen and Nanjing, making it the leading group in the industry.

One axis: the central growth axis ranges from Hebei Province in the north to Hunan Province in the south. It covers numerous central municipalities and provinces with an annual average software industry output of more than RMB 10 billion by province. It serves as the extension of the software industry in the eastern coastal regions into the inland.

One delta: Chengdu, Chongqing and Xi'an as three major cities in western China constitute a "Golden Delta" of China's software industry in the western regions. Although they are behind the software industry belt in the eastern coastal regions in terms of industry output, these regions have seen rapid industry growth over the past few years. With rapidly increasing industry concentration and overall strength, they are important regions with great potential for the future growth of China's software industry.

Regional Evolution Analysis of China's Software Industry

The Overall Regional Distribution of the Industry Will Present an Evolution Trend Characterized by Ripple Effect
As for the regional distribution of China's software industry, there will be a growing trend characterized by ripple effect. Beijing and Guangdong combined to represent slightly more than one third of the national software business income in 2010, compared with a 50% share in 2001; with software parks in major cities, the software industry has entered a period of rapid growth in provinces such as Jiangsu, Liaoning, Fujian, Shandong, Sichuan and Zhejiang thanks to support from local governments. The immense growth potential of new fields such as cloud computing, the Internet of things, the mobile Internet and service outsourcing, in particular, has triggered a new round of industry competition. Local cities have been focusing their efforts on developing those new fields. In addition, domestic and international software giants are racing to set up R&D and service centers in China amid a new round of shift of the global information industry led by software and services. Domestic cities are working to attract attention from leading companies through high-quality services, good environments, full support, reasonable costs and sufficient human resources, leading to increasing competition among regions as destinations of the shift.

Eastern China Goes Deeper to See a Multi-Tier Growth Pattern Characterized by Differentiation and Collaboration among Tiers 1, 2 and 3 Cities
Industry-leading cities such as Beijing, Shanghai, Guangzhou and Shenzhen must upgrade the structure of the software industry and enhance their competitiveness at the high end due to limited growth potential, sharply increasing costs and population carrying capacity close to the limit. It is necessary for the industry to move to Tiers 2 and 3 cities. A look at countries and regions such as the United States, Japan, India and Taiwan shows that none of them develops the software industry in Tier 1 cities. The sustainable and rapid industry growth can be guaranteed only through the large-scale development of Tiers 2 and 3 cities. Nonetheless, the software industry in such cities across China is far from being a large-scale one. As the manufacturing is being shifted toward central and western China and southeast Asian countries at a faster rate, developing a modern industrial system driven by both modern service industry and advanced manufacturing has become a general trend in eastern China. Eastern prefecture-level cities are eager to develop modern service industry. As a driving force for the deep integration of IT applications with industrialization and the transformation of the economic structure, the software industry will become a major one that eastern prefecture-level cities race to develop. Three industry clusters that compete with each other while sharing resources and dividing work among each other will come into being in eastern China – the Pearl River Delta cluster led by Guangzhou and Shenzhen with collaboration from cities such as Zhuhai, Xiamen, Fuzhou, Dongguan, Foshan, Huizhou and Zhongshan; the Yangtze River Delta cluster led by Shanghai and Nanjing with collaboration from cities such as Hangzhou, Suzhou, Wuxi, Yangzhou, Zhenjiang, Ningbo and Jiaxing; the Bohai Rim cluster led by Beijing with collaboration from cities such as Tianjin, Dalian, Shenyang, Jinan and Qingdao.

Central and Western China Presents a Spot Distribution Led by Central Cities
The software industry is something that combines talent, capital, technologies, environments, cultures and infrastructures. With the faster rise of central and western China, regionally central cities led by Chongqing, Chengdu, Xi'an and Wuhan are seeing rapid economic growth. With abundant education resources and a large number of research institutes, those cities satisfy requirements for developing software and information service industries as highly knowledge-intensive industries. Meanwhile, they have obvious advantages in terms of talent, costs, policies and cultures, along with a growing ability to attract various production elements. With the shift of service outsourcing and product R&D to central and western China as well as much attention from local governments, central cities in this region will have greater growth potential in future industry competition.

Contacts

CCID Consulting Brand Market Center
Wei Liu, +86-10-88559005
liuw@ccidconsulting.com

Contacts

CCID Consulting Brand Market Center
Wei Liu, +86-10-88559005
liuw@ccidconsulting.com