DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/0de6a3/insecticides_in_br) has announced the addition of the "Insecticides in Brazil" report to their offering.
Market expansion of insecticides can be attributed, in large part, to improved economic conditions among lower income demographics. The emerging middle class or, Class C, is responsible for most sales of insecticides. According to ABRAS (Brazilian Supermarkets Association) this demographic is currently responsible for 39.5% of insecticides sales.
Sales are expected to rise by a CAGR of 2% in constant value terms during the forecast period. Increasing awareness of the problems caused by insects, combined with improved economic conditions among lower income groups should prove conducive to growth during the upcoming years, however modest. Ceras Johnson leads sales with a 42% value share. The leading brand is Raid, which is responsible for 26% of value sales in 2010.
The market report titled "Insecticides in Brazil"offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Insecticides, Spray/Aerosol Insecticides.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This market research report answers questions such as:
- What is the market size of Insecticides in Brazil?
- What are the major brands in Brazil?
- Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Brazil?
- What are the key new product launches in the insecticides market?
Reasons To Buy:
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
For more information visit http://www.researchandmarkets.com/research/0de6a3/insecticides_in_br
Source: Euromonitor International