SEATTLE--(BUSINESS WIRE)--Hacker Group, one of the largest direct/digital marketing agencies in the West, is launching a tongue-in-cheek, six-part webisode series debuting at the national DMA2011 conference on October 1-6 at the Boston Convention and Exhibition Center. Demonstrating inventive new ways for marketers to use digital media to engage their audiences, the original short series titled “Checking In” features two vying young interns in the hard-knock world of marketing trying to make it big at a hot digital-direct agency by showing their chops while the bosses are away. The webisodes will launch daily starting on October 1, 2011 and are integrated with a coordinated marketing effort including direct marketing, Facebook and a QR code to ensure that the two-minute shorts are accessible in multiple ways. Attendees can scan a QR code printed on a DMA hotel key card, or simply “Like” Hacker Group on Facebook for a daily direct News Feed.
Hacker Group President and CEO Spyro Kourtis elaborated on the creative underpinnings behind the webisode marketing strategy. He said, “Have you ever wondered what really happens back at the office when you travel? I know I do and we also know people use mobile devices to keep in touch with the office while on the road, so this year my team blended these two ideas into this breakthrough campaign to showcase our mobile and video engagement capabilities while providing DMA attendees with some lighthearted, entertaining fun.” The series premiers October 1, 2011 on Facebook; to view it log in and “Like” Hacker Group.
In addition to the webisodes, Hacker Group along with clients from AT&T and Highmark will present three educational sessions at the conference. Details about the DMA sessions are available at Hacker Group.
About Hacker Group
Founded in 1986, Hacker Group is a direct/digital marketing agency specializing in measurable, ROI-driven sales and marketing programs for blue-chip clients throughout the country including AT&T, Carnival Cruise Lines, Chipotle Mexican Grill, Netflix and others. Using a disciplined approach to strategy development that begins with sales goals to determine the right mix of measurable media, Hacker Group employs a closed-loop feedback process to test, learn, refine and apply what works in order to continually improve campaign results. Learn more at Hacker Group.