Toshiba Unveils Cloud-Based Backup Capability for Canvio® 3.0 Portable Hard Drives, Adds USB 3.0 Version of Canvio Basics

Continues the Canvio tradition of fast, easy, and reliable backup of digital content for consumers wanting to protect their most important documents and files

IRVINE, Calif.--(BUSINESS WIRE)--Toshiba’s Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced its Canvio® 3.0 portable hard disk drive (HDD) line featuring cloud-based backup capabilities¹. With storage capacities of 500 gigabytes (GB), 750GB or one terabyte (TB²), the new Canvio 3.0 line also features simple plug-and-play operation, pre-loaded backup software, and is compatible with personal computers and other devices equipped with USB 3.0 or USB 2.0 ports.

Designed to meet the needs of consumers who increasingly rely on the cloud for digital storage, the Canvio 3.0 drives are pre-loaded with Windows^™-based NTI^® BackupNow EZ^™ software that provides step-by-step and fully-customizable backup capabilities to the cloud and to the drive. Users create a cloud account with NTI^® BackupNow EZ^™ where they can backup specific folders, certain file types, and conduct a complete system backup to the Canvio 3.0. The backup software also scans the user’s system and files and recommends which files to backup to cloud-based or on-device storage.

Toshiba also announced the expansion of the Canvio Basics family to include the support of USB 3.0, enabling Canvio Basics users to take advantage of the faster data transfer speed of USB 3.0-enabled devices. The Canvio Basics 3.0 features a new compact design and is also available in 500GB, 750GB and 1TB capacities. With a black satin finish, the Canvio Basics 3.0 is the most recent addition to Toshiba’s entry-level storage line to store valuable documents and digital content.

“Digital consumers need to quickly backup high resolution photographs, important documents, high definition videos and large music files in a seamless storage system. HDDs with cloud-based backup capabilities offer consumers a digital safety net against system failure,” said Maciek Brzeski, vice president of HDD retail products, Toshiba America Information Systems, Inc., Digital Products Division. “With cloud-based backup, Canvio 3.0 offers consumers a simple and easy backup solution for all types of digital files that need reliable storage.”

For advanced users, the Canvio 3.0 also offers complete password protection with up to 256-bit data encryption to prevent unauthorized access to data; an on-screen Drive Space Alert monitor also sends an alert when storage space is running low. The internal Shock Sensor and Ramp Loading Technology protect the drive during daily movement from a pocket, desk, bag, or beyond.

The stylish Canvio 3.0 product line also continues Toshiba’s high quality industrial design, including its pocket-sized, rounded rectangular form factor and sleek high gloss finish. The Canvio 3.0 is available in black, white, silver, red, green, and blue³. To provide users with peace of mind, the Toshiba Canvio 3.0 includes a three year limited warranty.

Toshiba Canvio products have been designed and manufactured in accordance with Toshiba’s high quality product standards, incorporating the latest technology and user-interface, while ensuring best-in-class performance, quality and workmanship. The Canvio 3.0, Canvio Basics 3.0, and the complete lineup of Canvio Portable Hard Drives may be found at major retailers within North America and online outlets. For a full list of retailers, please visit www.us.toshiba.com.

Pricing and Availability

The Canvio 3.0 and Canvio Basics 3.0 are available today on www.toshibadirect.com, national retail stores, and online retailers.

Manufacturer’s Estimated Single Unit Price (ESUP) by capacity:

• $89.99 for 500GB Canvio 3.0
• $109.99 for 750GB Canvio 3.0
• $139.99 for 1TB Canvio 3.0
• $79.99 for 500GB Canvio Basics 3.0
• $99.99 for 750 GB Canvio Basics 3.0
• $129.99 for 1TB Canvio Basics 3.0

Writer’s Note: Tips for computer backup, product specifications and product photos are available at www.us.toshiba.com/computers/storage/portable or by contacting the PR Team: Phil Missimore, Waggener Edstrom Worldwide, 415-547-7032, [e-mail].

Connect with Toshiba on Twitter at twitter.com/ToshibaUSA and on Facebook at www.facebook.com/ToshibaUS.

About Toshiba America Information Systems, Inc. (TAIS)

Headquartered in Irvine, Calif., TAIS is comprised of four business units: Digital Products Division, Imaging Systems Division, Storage Device Division, and Telecommunication Systems Division. Together, these divisions provide digital products, services and solutions, including industry-leading portable computers; televisions, TV/DVD Combination products, Blu-ray Disc and DVD products, and portable devices; imaging products for the security, medical and manufacturing markets; storage products for automotive, computer and consumer electronics applications; and IP business telephone systems with unified communications, collaboration and mobility applications. TAIS provides sales, marketing and services for its wide range of products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation. For more information on TAIS visit us.toshiba.com.

About Toshiba Corporation

Toshiba Corporation is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances. Toshiba was founded in 1875, and today operates a global network of more than 490 companies, with 203,000 employees worldwide and annual sales surpassing 6.3 trillion yen (US$77 billion). Visit Toshiba's web site at www.toshiba.co.jp/index.htm.

© 2011 Toshiba America Information Systems, Inc. All rights reserved. All product, service and company names are trademarks, registered trademarks or service marks of their respective owners. Information including without limitation product prices, specifications, availability, content of services, and contact information is subject to change without notice.

1. Fees for cloud storage apply after 30-day 1GB trial period.
2. One Terabyte (1TB) = 1,000 Gigabytes (GB). One Gigabyte (1GB) means 10⁹ = 1,000,000,000 bytes using powers of 10. A computer operating system, however, reports storage capacity using powers of 2 for the definition of 1GB = 2³⁰ = 1,073,741,824 bytes, and therefore shows less storage capacity. Available storage capacity will also be less if the computer includes one or more pre-installed operating systems, pre-installed software applications, or media content. Actual formatted capacity may vary.
3. Color options subject to availability on select models only

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