Active Network to Support ITU Telecom World 2011 with Enterprise-Class Event Management Technology

Customized Social Networking Platform Will Drive Meaningful Interaction Among Event Attendees

ITU Telecom World 2011

SAN DIEGO--()--The Active Network, Inc. (NYSE: ACTV), the leading provider of organization-based cloud computing applications, today announced it has been appointed the official event registration and engagement technology provider for the International Telecommunication Union ITU Telecom World 2011 event, which celebrates its 40th anniversary this year. The robust, integrated solution that Active Network is creating for ITU Telecom World will tether all elements of event management and engagement technology into one platform.

ITU Telecom selected Active Network because it offers a complete suite of technology to support the ITU Telecom World 2011 event—from faster and easier online and onsite registration of event attendees to the launch of a customized, white-label social networking platform for the event, called YourSpace™. The YourSpace platform, to be launched September 14, will greatly enhance the show’s on-site networking opportunities by helping attendees collaborate with one another through discussion boards and private meetings, and easily find fellow attendees, sessions, speakers and exhibitors.

ITU Telecom World 2011—the premier global networking and knowledge sharing event for the information and communication technologies (ICT) industry—takes place from October 24-27, 2011 in Geneva, Switzerland. In operation for 145 years, ITU is the United Nations specialized agency for information and technology issues and includes 192 Member States.

“We have created a new focus for this year’s event, which marks the 40th anniversary of ITU Telecom World, with networking and knowledge sharing as core components. To support this, we wanted to create a deeper level of engagement for attendees,” said Blaise Judja-Sato, Executive Manager of ITU Telecom. “Creating a truly meaningful experience for each of our attendees and show floor participants is a key priority for ITU Telecom. With its proven expertise in event management and engagement technology, Active Network was the right choice as an event technology provider to help us meet that objective.”

“We are excited to collaborate with ITU Telecom on its flagship event and create a unique and engaging attendee experience,” said Dave Alberga, Chief Executive Officer at Active Network. “Social networking platforms help event organizers drive deeper personalization and engagement, extend the dialogue beyond organized sessions, and maximize the experience for attendees.”

The customized Active Network platform will allow ITU to better understand audience behavior and interests at the conference, while creating richer interactions for attendees with one another and with ITU.

About International Telecommunication Union:

ITU is the leading United Nations agency for information and communication technology. For over 145 years, ITU has coordinated the shared global use of the radio spectrum, promoted international cooperation in assigning satellite orbits, worked to improve communication infrastructure in the developing world, and established the worldwide standards that foster seamless interconnection of a vast range of communications systems. From broadband networks to new-generation wireless technologies, aeronautical and maritime navigation, radio astronomy, satellite-based meteorology and converging fixed-mobile phone, Internet and broadcasting technologies, ITU is committed to connecting the world.

About The Active Network, Inc.

The Active Network, Inc. is the leading provider of organization-based cloud computing applications—serving the business events, community activities, outdoors and sports markets— with over 47,000 global business customers and 70 million annual transactions reported last year. Our technology platform, ActiveWorks®, transforms the way organizers manage their activities and events by automating online registrations and streamlining other critical management functions, while also driving consumer participation to their events. Our flagship media property, Active.com®, is the leading online community for people who want to discover, participate in, and share activities about which they are passionate. Headquartered in San Diego, California since 1999, the company has over 25 offices worldwide. To learn more, visit www.ActiveNetwork.com or www.Active.com. Follow Active Network on Twitter @ActiveNetwork, @Active and on Facebook.

About Forward-Looking Statements

The Active Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The Active Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC).These filings may be read free of charge on the SEC's website at www.sec.gov. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The Active Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.

© 2011 The Active Network, Inc. All rights reserved. Active.com and ActiveWorks are registered trademarks of The Active Network, Inc. All other trademarks are the property of their respective owners.

Contacts

Active Network
Mona Klausing, 858-964-3813
Mona.Klausing@ActiveNetwork.com

Release Summary

Active Network announced it has been appointed the official event registration and engagement technology provider for the International Telecommunication Union ITU Telecom World 2011 event.

Contacts

Active Network
Mona Klausing, 858-964-3813
Mona.Klausing@ActiveNetwork.com