MANCHESTER, England--(BUSINESS WIRE)--‘CSR, Good for Business’ the latest Blue Paper from 4imprint, the promotional products distributor. Available to download free online, the Blue Paper looks at the benefits of adopting a Corporate Social Responsibility (CSR) programme whatever the size of your business.
The Blue Paper looks at the different ways businesses can get involved with different communities, how to identify the best way to develop a mutually rewarding relationship and how to ensure the backing of everyone within the team.
Global advertising giant Hill and Knowlton reported back in 2002 that 79% of Americans take CSR practices into consideration when deciding on a product purchase. More recently, the latest Citizenship Survey found that 41% of the adult population formally volunteered in England during 2009 which seems to make a strong case for companies to look at ways of connecting more closely with communities - to the benefit of all concerned.
As Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK explains: “It’s not just about companies writing out a cheque to a particular charity however valuable that can sometimes be. It’s also about identifying communities that can benefit from a two way relationship, possibly by receiving your goods or services for free, by funding research into a mutually important issue or by providing staff manpower during working hours.”
Whether you are just starting out down the CSR route, or are seasoned professionals, this Blue Paper provides advice and practical reminders of what to look for both in terms of giving, and receiving to create on-going relationships that are pleasurable, sustainable and effective for all concerned.
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About Blue Papers
Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at 4imprint.co.uk/bluepapers
About 4imprint
4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional product offerings include personalised gifts, promotional pens, Post-it Notes, promotional mugs, printed cotton bags, drink bottles, promotional USBs, diaries & calendars, printed T-Shirts and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk/
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12.9.11