WASHINGTON--(BUSINESS WIRE)--DDC Advocacy (DDCA) today announced the acquisition of BlueFront Strategies, a consulting and public affairs company based in Alexandria, Va. BlueFront operations will be integrated into DDCA, the leading issue advocacy firm based in the Washington, D.C. area. BlueFront owner and founder, Sara Taylor Fagen, will join DDCA as partner and will serve on the company’s Board of Directors. The acquisition expands DDCA’s expertise in strategic use of media and targeting in the design and execution of issue advocacy campaigns for its corporate, trade association and political client base.
Since founding BlueFront, Fagen has helped manage some of the biggest political fights in Washington and across various state capitals. Previously Fagen served as White House political director for President George W. Bush and was a top strategist on his 2004 re-election campaign. She was cited by the Wall Street Journal as “a data whiz” for her smart integration of data in political campaigns.
“Sara’s experienced strategic thinking, combined with her deep knowledge of integrating technology into campaigns, makes her an ideal match with DDCA. As we move into the upcoming legislative battles on Capitol Hill and the 2012 election cycle, we can make Sara’s expertise available to clients in our efforts to advance their objectives,” said DDCA chief executive officer, B.R. McConnon III.
Fagen is also a co-founder of Resonate Networks, an online advertising platform with a patent-pending micro-targeting methodology that enables corporate advertisers to target audiences based on attitudes, values and beliefs.
“I have admired the talent and creativity at DDCA for some time, and I’m excited about the opportunity to leverage our collective skills to better serve our clients,” said Fagen. “DDCA’s commitment to its clients’ success matches my own.”
“For our clients, who span the political spectrum on the international, national, regional, state and local levels, DDCA is committed to providing the best talent in the industry. Our acquisition of BlueFront is evidence of that commitment and, on behalf of DDCA’s team and clients, we welcome Sara and her staff aboard,” concluded McConnon.
DDCA was established in 1996 to design, implement and manage advocacy campaigns utilizing cutting-edge technology. Today DDCA offers strategy, campaign management, social media and Internet technology to its corporate, association and non-profit clients to impact the views and actions of public officials, consumers and corporate audiences. DDCA’s clients include many of the Fortune 500, major trade associations and non-profit organizations, all of which count on DDC Advocacy to engage and guide communities of advocates to impact policy and win public debates.