LONDON--(BUSINESS WIRE)--The data loss protection (DLP) market is expanding rapidly, according to a new report available on companiesandmarkets.com. Although the Asia Pacific DLP sector is still at a relatively early stage of growth, the industry reported double digit growth for 2010, reporting a revenue figure of just under $38 million.
Asia Pacific (including Japan) Data Loss Prevention Market 2010
As economies recover post-recession, businesses appear to be re-examining their IT budgets and investing more than ever before, particularly in security technologies, to ensure data safety. Demand for data loss prevention technologies has increased significantly in the Asia Pacific region, following a number of high profile occurrences of data loss which attracted considerable media attention.
Despite the media coverage, the general level of awareness of DLP technologies is still relatively low in the Asia Pacific region. Many organisations are poorly informed in terms of the choices available for DLP, and many still consider data loss to be an IT concern as opposed to an important business matter.
A recent trend - credited as being a key factor behind the market growth - noted in the Asia Pacific DLP market has been the development of converged DLP solutions. Consumer resistance to DLP as a standalone technology has restrained market growth; therefore vendors have had to integrate data loss prevention technology into other security offerings to attract buyers. Focused DLP developers moved to selling through an increased number of channels, while cross- and up-selling techniques were deployed by larger vendors.
In the future it is likely that integration and alignment of data loss prevention, governance, risk and compliance (GRC), and business process systems will grow in importance and adoption, particularly as compliance and regulations spread across the APAC region.
The APAC data loss prevention research report contains 63 pages of insight into the market, including discussion of market structure, barriers and drivers for growth. For 2010, the APAC DLP revenue is analysed by geographic region (including Australia, China, India and Japan), and by vertical and horizontal markets.
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