SAN FRANCISCO--(BUSINESS WIRE)--Salesforce.com Dreamforce Conference – Marin Software, provider of the leading online advertising management platform for advertisers and agencies, today announced a Marin Software app for the Salesforce.com AppExchange, the leading marketplace for business apps. Through the app, advertisers will be able to seamlessly integrate their paid search programs with their Salesforce CRM systems, leading to more effective online campaigns and better visibility into the sales funnel – from the initial click to the final sale.
Built using Force.com, Salesforce.com’s enterprise cloud computing platform for building employee social apps, the Marin Software app was designed for online marketers using both Marin and Salesforce.com. The announcement was made today at Dreamforce 2011, the cloud computing event of the year. The Dreamforce conference is being held August 30 – September 2, 2011 at the Moscone Center in San Francisco. Marin will be in booth #146 in the Dreamforce Expo.
News Facts:
- The Marin Software AppExchange app enables customers to connect online advertising campaigns with the CRM sales funnel within Salesforce.
- By automatically leveraging conversion data from Salesforce CRM, Marin Software customers can optimize online marketing campaigns, creative, and keyword bidding to improve marketing performance and track downstream conversion of prospects.
- Built using the Force.com platform, Marin Software’s app allows customers to view the effectiveness of Google, Yahoo!, Bing, Facebook and Baidu ad campaigns directly within a Salesforce.com dashboard.
- Demos of the Marin Software AppExchange app can be seen Marin Software’s Dreamforce 2011 booth (#146). The app will be available for download on the AppExchange by the end of Q3 2011.
- Dreamforce 2011 is the cloud computing event of the year. The ninth annual conference will welcome more than 30,000 customers, partners and developers to the new world of the social enterprise. With more than 450 sessions and 250 cloud companies in the expo, Dreamforce offers the content and educational opportunities that enable attendees to tap into the power of the social enterprise.
Quote:
- “In the past, advertisers ran paid search campaigns to generate leads and manually entered those leads into a separate system, making it cumbersome to track completed sales back to the original lead,” said Christopher Lien, CEO and co-founder of Marin Software. “Through Marin’s Salesforce Connector on the AppExchange, customers can now automatically exchange data between two secure systems and track the efficacy of their paid search programs within Salesforce.”
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About the Force.com Platform and AppExchange:
Force.com
is the trusted social enterprise platform for building and running any
employee app in the cloud. Force.com powers the Salesforce
CRM apps, the more than 200,000 custom apps used by salesforce.com
customers such as Japan Post, Kaiser Permanente, KONE, and Sprint Nextel
and the more than 1,200 ISV apps built by partners such as BMC,
FinancialForce.com and Fujitsu. Enterprise apps built on the Force.com
platform can be easily distributed and marketed through the
salesforce.com AppExchange http://www.salesforce.com/appexchange/.
The salesforce.com social enterprise platform delivers the most trusted
and comprehensive cloud technologies for social, mobile and open apps.
It includes Force.com, the cloud platform for employee apps, Heroku, the
cloud platform for customer apps and Database.com, the cloud database to
integrate the social enterprise.
Salesforce, Dreamforce, Force.com,
Heroku, AppExchange and others are trademarks of salesforce.com, inc.
About Marin Software:
Marin Software is the leading provider of online advertising management solutions, offering an integrated platform for managing search, display, and social marketing. The company provides solutions for advertisers and agencies of all sizes, enabling them to improve financial performance, save time, and make better decisions. Marin Enterprise, the company’s flagship product, addresses the needs of online marketers spending at least $100,000 per month on biddable media. Marin Professional delivers the same power and ease of use as Marin Enterprise, through an application designed for marketers spending less than $100,000 per month on paid search. Headquartered in San Francisco, with offices worldwide, Marin’s technology powers marketing campaigns for over 800 customers managing more than $2 billion of annualized ad spend in more than 160 countries. For more information, please visit: http://www.marinsoftware.com.