DOYLESTOWN, Pa. & LONDON--(BUSINESS WIRE)--GenSight, a leader in integrated software for new product development and portfolio management, announced today that Natura Cosméticos of São Paulo, Brazil has selected GenSight’s Project Portfolio Management (PPM) application to help achieve its growth goals and sustain its rapid development of innovative new products.
Natura is Brazil’s market leader in cosmetics, fragrances and toiletries (CF&T), with a current product portfolio of more than 1,200 SKUs. The company has an aggressive schedule of more than 160 new product launches each year and a 62% innovation rate goal i.e. gross revenue arising from products launched or improved over the past 24 months divided by Natura gross revenue for the past 12 months. Natura was recently named one of the world’s top ten most innovative companies by Forbes Magazine.
Natura recognized the need to implement a technology solution for portfolio management. After evaluating PPM solutions from multiple vendors, Natura selected GenSight’s Project Portfolio Management application as the best tool to help drive the company’s product development. According to Luciana Hashiba, Innovation and Network Manager: “Natura chose GenSight because of its advanced PPM functionality, ease of configurability and ease of integration into the company’s existing business processes. In addition, GenSight’s total end-to-end solution fits well with Natura’s holistic approach to open innovation.”
”It’s exciting to work with a company so focused on consumer value and continuous innovation” says Michael Menard, president and co-founder of GenSight. “Natura has developed a very impressive innovation process, and we are pleased they have selected GenSight’s technology to automate this critical part of their business.”
The latest version of its flagship project portfolio management solution, GenSight v8.0, is scalable and web-based for enterprise portfolio management. The GenSight solution enables directors and executives in new product development, innovation, finance, and business management to fundamentally improve their organization’s ability to analyze, view, select, track and communicate the portfolio of projects bringing the greatest value. This comprehensive capability optimizes resource allocation to accelerate successful product development, time-to-market and value creation.
About The GenSight Group
GenSight is a leading provider of Project Portfolio Management solutions. Its Fortune 100 customers regard the GenSight as the best-in-class provider of portfolio management including project prioritization, project selection, portfolio analysis, resource management, visualization and decision support technology. The GenSight technology uses proprietary optimization algorithms to master the complexity of portfolio management and strategic choice. The solution is proven and has been implemented on a global basis by leading corporations across diverse industries such as pharmaceuticals, healthcare, beauty, consumer products, chemicals, financial services and telecommunications.
The company’s co-founders, David Munt and Michael Menard, have over 25 years’ experience in technology development and portfolio management, respectively. www.gensight.com