DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/316efb/2011_national_gard) has announced the addition of the "2011 National Gardening Survey" report to their offering.
Food Gardening Sales Total $3 billion for the Second Year in a Row
According to the just-released results of National Gardening Association's 2011 National Gardening Survey, consumers spent nearly $3 billion for the second year in a row on food gardening last year while sales for other types of lawn and garden activities saw a small decline. In 2010, sales for vegetable gardening, fruit trees, berries and herb gardening totaled $2.990 billion and $2.989 billion in 2009. "That's the highest level of spending on food gardening seen in more than a decade and a 20% increase over the $2.409 billion consumers spent in 2008 before the economic downturn," said Bruce Butterfield, NGA Research Director.
People are doing more lawn and garden activities themselves and hiring fewer services.
Total sales for all types of do-it-yourself lawn and garden activities declined by 5% in 2010 to $28.409 billion from $30.121 billion the previous year. Apparently homeowners did more for themselves and fewer hired someone to do it for them last year, but they spent a little less money. The number of households that hired lawn care and landscape services last year declined by 8% from 24 million households to 22 million households.
That's the lowest level seen in households hiring someone to do it for them in the past 5 years. Nearly four times as many households, 80 million, participated in do-it-yourself lawn and garden activities as hired someone to care for their lawns and gardens for them. The nationwide average amount spent on all lawn and garden activities in 2010 was $363 compared to $355 in 2009, a difference of only $8 per household.
"It is gratifying to see that people are directly connecting to their food source as well as taking personal responsibility for their outdoor environments. If one good thing came out of our recession woes, it's that many people have reconnected with the land and are growing their own vegetables, fruit, berries, and herbs" said Mike Metallo, NGA President.
The report anticipates your questions and provides answers not available from any other source. A representative sample of more than 2,000 U.S. households is surveyed by Harris Interactive to obtain the data included in this unique report. All the facts and figures have been compiled, cross-tabulated, analyzed and presented in this 249-page report. Here are just some of the issues addressed in this timely report:
- Who are the consumers for your products in terms of age, education, occupation, income and other demographics?
- Where are the best markets for your products by region and size of community?
- What should you know about the impact of the current recession on lawn and garden sales?
- Have your sales been keeping up with the growth segments of gardening?
You can put the in-depth analysis and detailed data of the complete survey to work for you tomorrow. You'll find the National Gardening Survey an invaluable marketing tool whether your company markets its products to wholesalers, retailers, by Mail-order/Internet or directly to consumers.
Founded in 1973, the National Gardening Association is a national nonprofit leader in plant-based education. NGA, uses gardening as a vehicle to advance social, environmental, and educational causes, and supports gardeners and educators with in-depth information about gardening and its many benefits. NGA's mission is to promote home, school, and community gardening as a means to renew and sustain the essential connection between people, plants, and the environment.
For more information visit http://www.researchandmarkets.com/research/316efb/2011_national_gard.