MONTEREY, Calif.--(BUSINESS WIRE)--Stratus Media Group, Inc. (OTCBB:SMDI) today announced that Chopard USA is now expanding its 23-year partnership with the growing Mille Miglia brand. The luxury watch and jewel maker brand is now sponsoring the Mille Miglia North America Tribute, which will take place in the Golden State of California October 25-28, 2011.
“We are delighted to continue our legacy with the Mille Miglia,” said Marc Hruschka, President and CEO of Chopard USA. “As a sponsor of the official North American Mille Miglia Tribute event, we will extend our brand association and further enhance our commitment to timeless distinction at this thrilling international automotive event.”
The announcement, made during the annual Monterey Historics Week, exemplifies the mutual desire among Stratus Media Group and Chopard USA to communicate the rich tradition of the famous motorsports event in the United States. In 1988, Chopard established its partnership with the fabled 84 year-old open road endurance race, and has since maintained the tradition of developing special edition Mille Miglia timepieces each year.
Paul Feller, President and CEO of Stratus Media Group, said, “We are honored to have one of the most recognized and elite luxury brands become affiliated as a key corporate partner and sponsor of the Mille Miglia North America Tribute. Chopard is a premium and leading brand within its industry and will help propel the MMNAT to a successful automotive legacy.”
This inaugural automotive event, now aligned with the 25th Santa Barbara Concours d’Elegance, will extend the historical Italian Mille Miglia into a true global tradition while expanding luxury lifestyle international brands with its name.
ABOUT CHOPARD
For over 150 years, Chopard has built an international reputation for luxurious jewelry designs and impeccably crafted high-precision timepieces. From the founding family to the Scheufele family, who purchased the company in 1963, Chopard continues to be governed by its enduring principles: a penchant for excellence, the pursuit of quality, creativity, independence, and fundamental human respect. For more information please visit www.chopard.com.
ABOUT STRATUS MEDIA GROUP
Headquartered in Santa Barbara, CA, with offices in Los Angeles, California; New York City, NY; Geneva, Switzerland; and Perugia, Italy, Stratus Media Group, Inc. (SMDI) is an owner, operator, producer, and marketer of live entertainment events. In addition, the company owns Stratus Rewards Visa White Card, an ultra-exclusive consumer rewards marketing and redemption program, providing premium redemption benefits to members in the form of VIP event access, luxury trips, private jet travel, luxury automobiles, high-end merchandise and other rewards.
www.stratusmediagroup.com
www.stratusmotorsports.com
www.stratusrewards.com
Forward-Looking Statements
Statements in this press release relating to plans, strategies, projections of results, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Acts of 1933 and 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors. Although the company's management believes that the expectations reflected in the forward-looking statements are reasonable, it cannot guarantee future results, performance or achievements. The company has no obligation to update these forward-looking statements.