NEW YORK--(BUSINESS WIRE)--quadrantONE, the joint venture of Gannett Company, Hearst Corporation, The New York Times Company, and Tribune announced today that Mark Dillon has been named the company’s new Senior Vice President of National Sales. Until recently, Dillon worked in a similar capacity for United Online. He will be based in Chicago.
Owners of the largest private local media audience platform and exchange, called Q, quadrantONE delivers solutions for premium advertisers seeking national reach and targetable audiences at scale within brand-safe environments. quadrantONE brings together best of breed technology linking exclusive ad inventory on more than 300 premium local news and information sites across the nation’s top markets.
“Mark brings knowledge of the evolving media ecosystem and the proven ability to execute strategically to build and scale successful sales operations,” said Mario Diez, CEO of quadrantONE. “His well-rounded media background and broad digital experience with premium publishers, networks and audience platforms made him the obvious choice for us and we expect he will help us make quadrantONE essential for top tier brands.”
As SVP of National Sales, Dillon will be tasked with the expansion of the national sales and account teams responsible for advising and serving the buying community in the purchase of national targeted reach through the aggregation of best in market local media. Dillon’s team will also represent the Q Exchange, the industry’s first premium private exchange for local media. As industry buyers look to coordinate their premium and exchange buying strategies to learn more about their audiences Dillon and his team will be working to bridge the gap between direct and media trading efforts allowing them to target their audiences efficiently and with insights.
During his tenure at United Online, Dillon was responsible for the advertising sales of Classmates, NetZero and Juno. His oversight included direct, agency and wholesale sales through regional offices in New York, Chicago, Los Angeles and Seattle. He also co-founded Adcurate, the UOL audience platform and was responsible for its advertising sales and marketing. Previously, Dillon opened the Chicago and Detroit offices for Advertising.com as Vice President of Sales, Central Region prior to the company’s acquisition by AOL. He also worked at senior levels for Ziff-Davis’s ZDNet and, post-acquisition by CNET Networks, was VP of Strategic Sales for the ZDNet brand. Dillon started his career with NBC Television working in several sales and marketing roles in NY and Chicago. Dillon received his undergraduate degree from the University of Notre Dame and his MBA in Marketing from the Kellogg Graduate School of Management at Northwestern University.
“quadrantONE delivers local advertising solutions through the power of iconic brands on a national scale,” said Dillon. “Big brands want to associate themselves and work with other seminal brands. Our national reach across trusted news and information sites combined with advanced audience targeting and analytics capabilities enable us to provide these big brands with deep campaign insights and actionable, smart recommendations to our advertisers in environments of which our clients can be proud.”
About quadrantONE
quadrantONE is a joint venture of four major media companies that focuses on premium advertisers seeking high-quality audiences and national reach. Backed by Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company, quadrantONE offers exclusive ad inventory on premium news and information sites across the nation’s top local markets. For the first time, advertisers can consistently deliver their brand and message on a countrywide scale in context with local relevancy in environments they know and that consumers trust.