NEW YORK--(BUSINESS WIRE)--Paradysz, the leading audience development agency experienced in direct mail, online, print and insert media, today announced the launch of HELIX, a proprietary high-efficiency list exchange solution that allows businesses to source high-affinity names with unprecedented performance and growth potential.
Developed by Paradysz, HELIX was designed to address the rising costs associated with acquiring donors and customers. By centralizing the fulfillment of exchange relationships, HELIX improves names exchanged between participants by allowing them to exchange in net terms and with enhanced segmentation options.
A small group of participants were given advance access to HELIX prior to today’s announcement. “Pre-launch participants are seeing improvements of 25% on average in merge keep rates, allowing them to utilize more exchange relationships to grow their acquisition programs,” said Angelo Licursi, director, client services at Paradysz.
“Creating innovative solutions like HELIX is part of our commitment to serve our clients with lower cost solutions that result in higher returns,” said John Ernst, president at Paradysz.
“HELIX squeezes inefficiencies out of the list exchange process which will save money by allowing participants to go deeper in their exchange relationships and create new ones where none previously existed.” Ernst said.
Unlike prospecting from a co-op database, HELIX participants maintain a 1:1 relationship with each other, which allows for more control of usage and knowledge of prospect source by giving participants the authority to approve or deny exchange requests. HELIX does all this, while still maintaining the functionality of other database options in the marketplace, providing an environment to incorporate performance modeling and innovative segmentation to increase performance.
For more information, please visit www.paradysz.com/introducing_helix, or call Patty Ruch at 763-647-5192.
About Paradysz
Paradysz is an audience development agency
that helps clients make the most informed decisions to connect with
great customers. Experienced in direct mail, online, print and insert
media, the company takes full advantage of a range of analytical
solutions, consumer behavior intelligence and media research, using ROI
metrics that deliver and retain customers. With a client list that’s a
“Who’s-Who” of premier nonprofit and commercial organizations, Paradysz
is uniquely positioned to help you accomplish your marketing goals.