SAN FRANCISCO--(BUSINESS WIRE)--Marin Software, provider of the leading online advertising management platform for advertisers and agencies, today announced PriceGrabber increased the performance of paid search marketing campaigns by deploying Marin Software Enterprise Edition. Through Marin, PriceGrabber automated the bidding process for millions of keyword advertisements, resulting in a 121 percent increase in profit and a 173 percent increase in margin for PriceGrabber’s largest categories.
News Facts:
- PriceGrabber’s paid search program consists of more than 16 million keywords in over 100 different search engine accounts. Prior to implementing Marin Software Enterprise Edition, PriceGrabber utilized an internally built system to manage their online advertising programs, which became cumbersome and ineffective as the company grew.
- After a head-to-head test between leading vendors, PriceGrabber selected Marin Software to automate bid management across their entire portfolio of keywords, resulting in a 121 percent increase in profit, a 173 percent increase in margin, a 20 percent decrease in CPC (cost per conversion), and an 18 percent increase in conversion rate for the company’s largest categories.
- Operating at such massive scale requires tools for managing large keyword sets by exception. Marin Software allows PriceGrabber to efficiently filter and organize all of its keywords. Through Marin, PriceGrabber can delete and pause, with a single click, millions of keywords that are either under-performing, duplicates or out of date.
- With Marin Software, the PriceGrabber team decreased time spent managing day-to-day paid search activities by 50 percent, allowing them to focus on more strategic tasks such as creative testing, quality score management and campaign expansion.
- Marin Software is exhibiting at eTail Boston, August 8 -11. Those interested in a demo of Marin can visit booth #23 at the conference.
Quotes:
- “With millions of keywords, we are saving a ton of time using Marin,” said Janet Tran, Sr. online marketing manager at PriceGrabber. “Our team spends half the time they used to on management activities and have been able to re-allocate time to much more strategic activities—increasing volume and profit for our already high-volume business.”
- “Too often the daily tasks of reviewing keyword performance, identifying trends and reporting eat up the bulk of an online marketer’s day,” said Matt Lawson, vice president of marketing at Marin Software. “Our goal is to not only provide an immediate ROI to customers by streamlining campaign management and taking the guess work out of elements like bidding, but also to increase the attention customers can devote to more strategic, and equally profitable aspects of marketing.”
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About Marin Software:
Marin Software is a leading provider of online advertising management solutions, offering an integrated platform for managing search, display, and social marketing. The company provides solutions for advertisers and agencies of all sizes, enabling them to improve financial performance, save time, and make better decisions. Marin Enterprise, the company’s flagship product, addresses the needs of online marketers spending at least $100,000 per month on biddable media. Marin Professional delivers the same power and ease of use as Marin Enterprise, through an application designed for marketers spending less than $100,000 per month on biddable media. Headquartered in San Francisco, with offices worldwide, Marin’s technology powers marketing campaigns for over 800 customers managing more than $2 billion of annualized ad spend in more than 160 countries. For more information, please visit: http://www.marinsoftware.com.