Fashion Fantasy Game Reaches Two Million Members

Popular fashion game and social network empowers teens to show brands what’s next in fashion

NEW YORK--()--Fashion Fantasy Game (www.fashionfantasygame.com) (FFG), the virtual fashion game and social network that engages teens and young women who are passionate about fashion, welcomed its two millionth member late Sunday.

Created by fashion industry icon Nancy Ganz, FFG is a multi-player social game focused on fashion design, business and entertainment that allows budding fashion designers and savvy trendsetters to discover their entrepreneurial spirit and exchange ideas with other like-minded fashion enthusiasts.

“We are thrilled to celebrate this milestone with our fans and partners,” said Ganz, founder and CEO of FFG. “Fashion Fantasy Game is quickly emerging as the go-to resource for anyone who wants to see what’s hot in fashion. Our members are deeply engaged in the game, having created millions of unique designs that speak to the styles, colors and patterns that young women see as fashionable today.”

FFG combines the best of social games and social networks. Members are immersed in the game by taking on the role of a fashion designer or a store owner. FFG designers create their own unique fashion lines and manage showrooms through which they can market and sell their designs to stores. Store owners stock their stores with designers’ collections and work to attract customers to “buy” the styles they carry.

Unlike many social games, FFG is truly a collaborative effort. Like the real business world, players must work with one another to succeed in this competitive virtual marketplace. The game generates an extraordinarily high level of social activity and interaction. These opinionated and influential women have exchanged nearly 800 million in-game emails.

Real-world brands also are using FFG to tap into the teenage audience – a consumer group with more than $216 billion of buying power. Brands, products and retailers participate in the game via unique integrated marketing programs, partnering with FFG to incorporate their businesses into the play experience and social aspects. For example, a sponsor can set up virtual stores where members can explore their products and then connect to the sponsor’s website.

Ganz, who is best known for revolutionizing the intimate apparel industry with the invention of Shapewear and the BodySlimmers line of products, attributes the success of FFG to her fashion and business experience.

“The Internet has forever changed the fashion industry, and Fashion Fantasy Game has taken this evolution one step further by helping brands and teens connect like never before,” said Ganz. “Not only do teens have the opportunity to express their own style using virtual products, FFG lets them broadcast their style to their social network, extending the reach of this influential audience and their favorite brands. Whether you’re selling shoes, snacks or school supplies, Fashion Fantasy Game is the ideal integrated marketing platform to engage this generation.”

To learn more about Fashion Fantasy Game please visit www.fashionfantasygame.com.

About Fashion Fantasy Game

Fashion Fantasy Game (www.fashionfantasygame.com) is the online game, social network and virtual world for young women who are passionate about fashion, friends and fun. Developed by fashion industry veteran and successful entrepreneur Nancy Ganz, players of Fashion Fantasy Game design and sell virtual fashions in a competitive online environment that offers them a taste of what it would be like to have their own fashion businesses. Fashion Fantasy Game features multiple levels of play, weekly themed design competitions, email and chat functions. Fashion Fantasy Game has 2 million registered members who have created millions original fashion designs.

Contacts

Seigenthaler Public Relations
Michelle Weidner, 615-327-7999
mweidner@seigenthaler.com

Contacts

Seigenthaler Public Relations
Michelle Weidner, 615-327-7999
mweidner@seigenthaler.com