DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/181c7b/pay_tv_in_europe) has announced the addition of the "Pay TV in Europe: Forecasts and Analysis 2011-2016" report to their offering.
The pay-TV market is evolving. Our forecasts now include households consuming paid-for video content delivered to the TV through premium over-the-top services.
This Report Provides:
- forecasts for the number of pay-TV households, services (both primary and secondary), spend (split into linear and on-demand) and average spend per subscriber (ASPS)
- - split by platform: cable (all cable, analogue cable and digital cable), IPTV, pay DTT, satellite, pay analogue terrestrial and over-the-top services
- - for the following countries and regional groupings: the Baltics, Bulgaria, Czech Republic, France, Germany, Hungary, Italy, the Netherlands, the Nordics, Poland, Romania, Russia, Spain, Turkey, the UK, the Ukraine, rest of Central and Eastern Europe, rest of Western Europe, Central and Eastern Europe, Western Europe, as well as Europe as a whole
- an overview of the key trends and drivers in the market
- recommendations for traditional pay-TV operators.
Key Topics Covered:
Forecast:
- For Europe as a whole, satellite and IPTV are the key growth drivers of traditional pay TV
- IPTV growth boosts the maturing market in Western Europe
- Traditional pay-TV growth continues to be more vigorous in Central and Eastern Europe, driven by satellite services
- Pay TV maintains its appeal as a primary TV service in Europe
- Over-the-top services will become the most popular platform for secondary pay-TV services in Europe
- It is expected that over-the-top services will be popular as secondary services in Western Europe
- Over-the-top services will grow more slowly in Central and Eastern Europe
- Revenue will increase healthily in Europe due to the ongoing migration to digital cable services
- Western Europe offers scope for revenue growth
- Parts of Central and Eastern Europe offer a large revenue opportunity
- Traditional pay-TV ASPS in Western Europe is almost stagnant, but on-demand content provides a welcome boost
- Growth in pay-TV ASPS will be stronger in Central and Eastern Europe, because it starts from a lower base point
- There are wide disparities in household penetration of pay-TV services within Western Europe
- There are similar disparities in household penetration of pay-TV services within Central and Eastern Europe
Market drivers and inhibitors:
- Factors and trends that drive or inhibit the market
Business environment:
- Consumer appetite for TV services continues, but increasing competition makes it harder to monetise them
- Over-the-top services will become more popular as online video increasingly moves from the PC to the TV
- Cable operators with large legacy analogue subscriber bases are under threat
- Telcos are gaining ground in pay-TV services
- Pay DTT is challenging traditional pay-TV operators
- Satellite operators are using broadband-connected STBs to deliver true on-demand services
For more information visit http://www.researchandmarkets.com/research/181c7b/pay_tv_in_europe