SAN FRANCISCO--(BUSINESS WIRE)--Federated Media Publishing, which creates conversational marketing programs for brands and powers the best of the Independent Web, today announced the introduction of DailyBuzz Style. This new owned and operated online property discusses the very best personal style tips and will feature integrated, relevant brand content.
DailyBuzz Style recognizes that personal style permeates all areas of a woman’s life but also understands that it’s difficult to navigate the sea of sites focused on fashion, beauty and personal style. The concept of personal style for women is amazingly complex and is strongly influenced by hundreds of factors including clothing, hair, home, makeup, music, furniture, products, artwork, travel, hobbies and much more.
DailyBuzz Style will serve to address this need by aggregating the best information to help inspire women as they create a style that is uniquely their own. Similar to Federated Media’s successful DailyBuzz Moms that launched in May with The Clorox Company, this new online destination will feature accessible content from a wide variety of relevant blogs across the Federated Media network including Basenotes, Fashionista, HonestlyWTF, Makeup and BeautyBlog and You Look Fab.
Structurally, the site will feature Federated Media’s innovative list of daily “Top Nine” interactive posts. These posts will first be curated semantically and then by a group of talented editors to discuss topics such as “Warm Weather Wear,” “The Best Drugstore Beauty Buys,” or “Pony Up: How to Sport the Perfect Ponytail.” Additionally, archived content will be available via a series of channels categorized by areas of inspiration including Wear, Inspire, Beautify, Nest, Go and Create.
Fashion, beauty and style experts interested in potentially having their exceptional work featured on DailyBuzz Style should visit our prospective publisher form.
Visit DailyBuzz style at www.style.dailybuzz.com or engage with us on Facebook and Twitter.
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“We are so excited about the content and functionality of our DailyBuzz series, that we plan to introduce four distinct properties by the end of the year,” said Deanna Brown, chief executive officer, Federated Media Publishing. “Furthermore, it is great to see major brands who understand the value of our conversational marketing vision by backing our properties with significant portions of their ad spend.”
About Federated Media
Federated Media Publishing powers the best of the Independent Web at scale. We believe that the majority of meaningful engagements across digital media occur via high-quality independent sites and services. These sites leverage top digital talent to attract influential audiences who together create meaningful dialogue. Brands benefit from improved loyalty and increased sales when they become part of this authentic experience. Federated Media Publishing was listed number 22 in comScore’s list of Top 50 U.S. Web Properties for June 2011.
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