MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Coupons.com Incorporated, the recognized leader in digital coupons, including online printable, social, mobile and loyalty card promotions, today announced that Gary Calega has joined the company as vice president of marketing. Gary brings nearly two decades of experience in the consumer Internet and professional services industries to the company, where he will oversee consumer marketing functions, including online and broadcast advertising, sponsorships, social media, affiliate, SEO, SEM, email and publisher partnerships.
“Gary is a welcome addition to our team with twenty years of proven experience in customer acquisition and increasing consumer lifetime value at leading technology companies like eBay,” said Steven Boal, CEO of Coupons.com Incorporated. “His expertise in these areas will be a valuable asset to our team as we continue to transform the coupon industry by increasing the number of users of digital coupons and increasing revenue by maximizing the lifetime value of our users.”
Gary most recently served as president of Agilone, a SaaS-based marketing intelligence software company that helps clients maximize the lifetime value of their customers. Prior to Agilone, Gary ran business development for SendMe Mobile, a leading mobile media company that grew to over $150 million in revenue in under three years.
Gary joined SendMe from eBay, Inc., where he was most recently head of business seller acquisition, and before that responsible for the company’s Consumer Electronics business, overseeing business development, marketing, user acquisition and public relations initiatives. During his tenure at eBay, Gary grew the consumer electronics business by ten times its original size, exceeding more than $800 million in annual gross merchandise sales.
“Coupons and deals are among the hottest categories in tech today, and Coupons.com is the clear leader in its digital coupons space,” said, Gary Calega. “I very much look forward to using my experience and passion for acquiring users and optimizing per-user revenue to help accelerate Coupons.com’s mission in shifting consumers’ attention with money-saving coupons—currently dominated by printed inserts in newspapers—to digital, including the Web, social media, mobile phones, etc. It’s a very exciting time.”
Gary began his career as a senior auditor and certified public accountant at Ernst & Young LLC and holds a B.S. degree from Villanova University and an M.B.A. from the Wharton School at the University of Pennsylvania.
About Coupons.com Incorporated
Coupons.com Incorporated is the recognized leader in digital coupons, including online printable, save to loyalty card and mobile promotions. For consumers, the company’s products include Coupons.com, the 43nd largest website in the U.S. †, as well as Grocery iQ and Coupons.com mobile applications. For brand marketers, the company distributes digital coupons to millions of consumers through Coupons.com and tens of thousands of websites comprising the Coupons.com digital coupon network. The company also powers digital coupon initiatives in 1-to-1 online marketing campaigns—including display advertising, email and social media programs. For publishers, the company offers solutions to monetize website traffic, including branded microsites, and Brandcaster, a self-service coupons syndication platform. Clients include hundreds of top consumer packaged goods brands (including Clorox, General Mills, Johnson & Johnson, Kellogg’s, Kimberly-Clark, and Kraft Foods), leading restaurant, toy and entertainment companies, as well as top retailers (such as A&P, CVS, Duane Reade, H-E-B, Kmart, Kroger, Safeway and Walgreens). Founded in 1998, the company is based in Mountain View, CA. To start printing coupons, visit www.coupons.com. To learn more about the company visit www.couponsinc.com. Visit Coupons.com on Facebook at www.facebook.com/couponscom.
† Nielsen, April 2011