PISCATAWAY, N.J.--(BUSINESS WIRE)--The Rutgers Center for Management Development (CMD) today announced that it is offering an Online Mini-MBA: Pay Per Click Program starting October 10 and running through December 12. The 10-week online faculty-led program includes videos, faculty-evaluated exercises, section quizzes, plus a final project and exam. Additionally, faculty members will host live weekly “Virtual Office Hours” throughout the program to provide feedback on assignments and answer student questions.
This online course is designed for executives and teams of professionals working in marketing, advertising, branding, communications and sales. It is also appropriate for individuals who use PPC as a strategic marketing component. CMD is offering a three credit course waiver towards an MBA for those interested in graduate credit.
“To be really cost-effective, a PPC campaign needs to be led by someone with a strong understanding of the fundamentals and with expertise in keyword research and bidding strategies,” says Eric Greenberg, Director, Marketing Programs, CMD, Rutgers, The State University of New Jersey. “Our PPC course teaches all that—taking students through every step of the process, concluding with how to create meaningful post-launch reports.”
The cost of the Online Mini-MBA: Pay Per Click Program is $3,500, which includes all instructional materials and fees. The 10-week program will be held from October 10 to December 12, 2011.
About Rutgers Center for Management Development
Founded in 1947, Rutgers CMD provides management and leadership training for professionals in business and human resources. Instructors are Rutgers faculty members from the Rutgers Business School-Newark and New Brunswick, and the School of Management and Labor Relations, as well as industry experts. Programs bring practitioners from different organizations and industries together in a diverse learning environment designed to develop skills and enhance knowledge through a combination of expert class instruction and peer interaction.
For more information, call 848-445-5526, or go online to the Rutgers Center for Management Development at http://www.cmd.rutgers.edu/contact.html.