LAS VEGAS--(BUSINESS WIRE)--Kofax plc (LSE: KFX), a leading provider of capture driven process automation solutions, today unveiled a range of new marketing programs to enhance the company’s corporate brand, better convey its superior value proposition and support its proven portfolio of software solutions and services. The launch is the result of extensive research over the last 12 months into customer needs and requirements in the capture software market, including input from industry analysts, customers, business partners and industry associations, and coincides with the start of Connections 2011, Kofax’s annual global sales kickoff, taking place this week at the Aria Hotel in Las Vegas.
The new tagline, “Capture the Enterprise,” focuses on the increased interest in the market for a broader set of capture products and solutions to meet entire enterprise needs, and illustrates Kofax’s strength in delivering enterprise ready solutions for customers in financial services, insurance, government, business process outsourcing and other industries. By offering solutions to customers to meet their capture needs department by department, business process by business process, Kofax stands alone as the leader in Capture Driven Process Automation. Indeed, Kofax solutions empower companies and government entities around the world to increase revenue, streamline operations and improve service levels.
“Kofax has evolved its business approach over the last several years, and this new branding represents the natural conclusion of that transformation. We have always provided value to our customers by helping their business processes run fast and more efficiently but now we are bringing that to the fore in our positioning and the supporting product strategy and value proposition,” said Martyn Christian, Chief Marketing Officer at Kofax. “This better reflects our company, promotes our vision more effectively and communicates how our solutions deliver tremendous—often higher than expected—value for our customers. Elevating our corporate brand and raising awareness about the depth and breadth of our proven portfolio will help us ensure the success of our customers and partners, grow our company and increase shareholder value.”
The launch is timed with the introduction of a newly redesigned website at www.kofax.com.
With more than two dozen years of proven innovation and experience in solving the business problems of tens of thousands of customers around the world, Kofax understands the intricacies of information driven business processes. Kofax leverages its rich history and wealth of global resources to create powerful capture driven process automation solutions, supported by market leading products that impact the entire enterprise, one process at a time. Kofax solutions securely capture all types of inbound information at the perimeter of the organization where capture driven processes are initiated. Kofax solutions enable highly automated and, in many cases, “touchless” processing of information, reducing the manual effort required to understand the information and make decisions about delivering that information to the right person, at the right time, on the right device and in the right format.
Kofax enables companies to see into their critical business processes and unlock their value; to improve the quality and flow of information and produce better business outcomes; and to improve decisions, reduce costs and errors, increase compliance and enhance employee effort across the entire organization. With Kofax, any company can Capture the Enterprise.
About Kofax
Kofax plc (LSE: KFX) is a leading provider of capture driven process automation solutions. For 25 years, Kofax has provided award-winning solutions that streamline the flow of information throughout an organization by managing the capture of business critical information in paper, fax and electronic formats in a more accurate, timely and cost effective manner. These solutions provide a rapid return on investment to thousands of customers in banking and financial services, insurance, government, business process outsourcing and other markets. Kofax delivers these solutions through its own sales and service organization, as well as through a global network of more than 700 authorized partners in more than 60 countries throughout the Americas, EMEA and Asia Pacific. For more information, visit www.kofax.com.
“Kofax” is a registered trademark in the US, the EU and other regions. All other trademarks and registered trademarks are the property of their respective owners.