SAN FRANCISCO--(BUSINESS WIRE)--WideOrbit Inc., the leading provider of advertising management software for media companies is proud to announce full direct integration between Listener Driven Radio’s interactive audience platforms and WO Automation for Radio v3.0, WideOrbit’s award-winning Radio Automation solution and its legacy systems SS32, and Maestro. These are the latest systems to deliver full compatibility with LDR, integrating listener input from the LDR platform into live on-air programming.
Radio stations around the world are using LDR’s ground-breaking technology to give their audiences control over live programming—turning listeners into collaborators. Stations using LDR make it possible for listeners to vote on their playlists via mobile devices or the station’s website. WideOrbit’s automation systems will now automatically adjust their live playlists based on audience voting results from LDR in real time.
WO Automation for Radio v3.0 is the most powerful and modern Radio Automation solution that delivers tremendous operational efficiencies to Radio broadcasters. Its feature rich, patent-pending technology provides seamless integration with WO Traffic, WideOrbit’s leading sales, traffic and billing solution for an unequaled, end-to-end solution that allows Radio broadcasters to easily manage across multiple stations and markets.
“Listener Driven Radio is innovative and forward-thinking, and their real-time audience platforms make it possible for broadcasters to be more interactive than ever before,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “Compatibility with LDR is one of many exciting new features in WO Automation for Radio v3.0.”
“Over the last year, we have been working with Dub Irvin and the WideOrbit team to establish deeper integration with their systems,” said Daniel Anstandig, President and CEO of Listener Driven Radio. “We are excited about the possibilities that this announcement opens for us in serving WideOrbit’s radio automation customers.”
About WideOrbit
WideOrbit (www.wideorbit.com) is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,000 Television stations, Radio stations and Cable Networks around the globe use WideOrbit Traffic software with another 3,000+ on WideOrbit Radio Automation platforms. WideOrbit manages more than $14 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Dallas; Denver; Seattle; Agawam, MA; and Melbourne, Australia.
About Listener Driven Radio:
With more than 70 affiliate stations, major networks, and broadcast groups in the USA, Canada, and Europe, LDR is ground breaking software that empowers listeners to become on-air programming collaborators, fostering loyalty via real time interaction. Listeners can access a radio station's playlist via mobile or the station's website and vote for their favorite songs. Input and voting from listeners directly affects the music played on the station. The platform also automatically emails and instant messages listeners who opt in, informing them that their favorite track plays on the air and impacting PPM results. More information is available on LDR at http://www.listenerdrivenradio.com.