DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/857b10/home_shopping_mark) has announced the addition of the "Home Shopping Market Report 2011" report to their offering.
The total UK home shopping market was valued at an estimated 58.61bn in 2010, a 32.2% increase on 2006 figures. The home shopping market is estimated to have accounted for 20.5% of total retail sales in 2010, after increasing its share of the market year-on-year since 2006. This growth is principally down to the strong performance of the e-commerce sector during the review period and, in particular, which has helped to boost the total home shopping market over the past 5 years. However, in contrast, the other sectors of the market general mail order, direct marketing and direct selling have all declined in value since 2006.
With many consumers now having easy access to a broadband Internet connection, usage of the Internet has increased significantly in recent years. This has boosted sales of products via online retailers, thus driving the overall home shopping market in turn. Non-typical users, such as those belonging to older age groups, have also become more accustomed to utilising the Web.
The decline of the other home shopping sectors has caused a number of retailers in these sectors to expand into the e-commerce sector instead, for example, by launching their own online shopping website where customers can peruse products and order items via the Internet. Other home shopping retailers have also taken advantage of the wide reach of the Internet by advertising online, despite continuing to distribute via other channels. Interestingly, the catalogue sector of the market has become increasingly integrated with the e-commerce market, and the two distribution methods are no longer distinctly separate in some companies now.
Read more inside Home Shopping Market Report 2011.
Companies Mentioned:
- Amazon.com Inc
- ASDA Group Ltd
- JP Boden and Co Ltd
- N Brown Group PLC
- Debenhams PLC
- Home Retail Group PLC
- John Lewis PLC
- Marks and Spencer PLC
- Next PLC
- QVC
- J Sainsbury PLC
- Shop Direct Home Shopping Ltd
- Tesco Plc
For more information visit http://www.researchandmarkets.com/research/857b10/home_shopping_mark.