DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/826a13/latin_america_pay) has announced the addition of Frost & Sullivan's new report "Latin America Pay TV Services Markets 2010" to their offering.
This study covers the state of the Latin America pay TV services market, examining main market facts, drivers and restraints for growth, industry challenges, competitive structure, regulation issues, and future trends. Apart from these, market sizing is done for Latin American countries: Argentina, Brazil, Chile, Colombia, Mexico and Venezuela. In addition, an in-depth analysis of the competitive situation, including Pay TV operators' market shares is presented. The base year is 2009, with forecasts running through 2015. The market is further divided into technologies such as Cable TV, DTH, MMDS and IPTV.
Economic Scenario:
In 2009, the economies of all Latin American countries were impacted by the economic downturn, and it reduced the growth expectations of some countries that were intensely affected; impacts were felt in most of the industries, including the telecommunications market.
Pay TV Services in Latin America: Pay TV services were less impacted by the economic downturn and grew in the base year. Main Facts in Latin America Telefnica S.A. plans to launch full commercial internet protocol television (IPTV)services in Peru and Chile during 2011, as well as in Brazil, when allowed by the approval of PLC 116. Telmex Internacional is integrating it scable TV, direct-to-home (DTH), fixed, and mobile operations in Brazil as it has done in other countries in the region, allowing it to offer convergent bundles. DIRECTV, Inc., a traditional market participant in the premium segment, has had success in Latin America with a prepaid strategy and an increasing customer base. Other cable TV operators are launching value-added services (VAS) throughout the region to increase average revenue persubscriber (ARPS) and differentiate the offer.
Drivers and Restraint s The main drivers of the pay TV market in Latin America are : Increased geographic coverage from Cable TV and DTH operators; competition among DTH, cable TV, and Internet protocol television(IPTV); and bundles ombining TV, fixed, mobile telephony services, and broadband. Main restraint sare: lack of competition in remote areas and small cities, subscriber's demand for more and better services at the same price and dependency on content providers and expensive content.
Key Topics Covered:
Executive Summary
Methodology and Service Definitions
Latin American Pay TV Services Market
Argentinean Pay TV Services Market
Brazilian Pay TV Services Market
Chilean Pay TV Services Market
Colombian Pay TV Services Market
Mexican Pay TV Services Market
Venezuelan Pay TV Services Market
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