PISCATAWAY, N.J.--(BUSINESS WIRE)--Rutgers University and Business Wire today announced the launch of a Mini-MBA: Going Digital –The New Rules of PR for individuals looking to develop timely skills for public relations careers in the digital age. The executive education program, which will be offered Monday – Thursday, September 19–22, is designed to meet the needs of organizations seeking to invest in their human capital with public relations training.
The curriculum of the Mini-MBA: Going Digital -- The New Rules of PR course addresses the current issues in public relations and investor relations that Business Wire has helped Rutgers identify. Upon completion, participants will receive an Online Public Relations Certificate from the Rutgers Center for Management Development (CMD), one of the top executive education programs.
Eric Greenberg, the Director of Marketing Programs for Rutgers CMD, said, “Today's rapidly advancing technologies are transforming the marketing landscape in a way that requires a shift in the public relations paradigm. The Mini-MBA: Going Digital -- The New Rules of PR will give executives or teams of professionals working in public relations or corporate communications the relevant knowledge and practical skills needed to succeed in the Digital Age.”
“Thousands of companies have told us their audiences are spread across the US and around the world, getting information increasingly through connected mobile devices, and seeking news through search and social media platforms,” said Laura Sturaitis, Executive Vice President of Media Services and Product Strategy for Business Wire. “Every company wants to maximize ROI. This new Mini-MBA program covers these hot topics.”
The four-day program will be taught by Rutgers faculty members and industry experts in public relations. Topics include:
- The New Rules of PR and IR
- Engaging Global Audiences
- Mobile Marketing
- Social Media Marketing
- Press Release SEO
- YouTube Marketing
- PR Measurement, and
- Web Analytics.
The first Mini-MBA: Going Digital -- The New Rules of PR is being offered Monday – Thursday September 19–22 on the Piscataway campus of Rutgers University and is limited to 30 students. Space at local hotels will be available for those requiring overnight accommodations, including international participants.
The cost of the Rutgers Mini-MBA: Going Digital -- The New Rules of PR course is $4,995, which includes all instructional materials on a pre-loaded Apple iPad 2 and fees. Business Wire members will enjoy a 15% discount on tuition. The Rutgers Mini-MBA Program may qualify for corporate tuition reimbursement. For those interested in academic graduate credit, a three-credit course waiver is available for an MBA.
For more information, contact Eric Greenberg at 848-445-5639 or by e-mail, or go online to the Center for Management Development.
About Rutgers Center for Management Development
Founded in 1947, Rutgers CMD provides management and leadership training for professionals in business and human resources. Instructors are Rutgers faculty members from the Rutgers Business School-Newark and New Brunswick, and the School of Management and Labor Relations, as well as industry experts. Programs bring practitioners from different organizations and industries together in a diverse learning environment designed to develop skills and enhance knowledge through a combination of expert class instruction and peer interaction.
About Business Wire
Business Wire, a Berkshire Hathaway company, celebrates its 50th anniversary in 2011 as the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 31 bureaus worldwide, Business Wire offers local service and global reach.
Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.
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