SANTA ANA, Calif.--(BUSINESS WIRE)--SRS Labs, Inc. (NASDAQ: SRSL), officially recognized as one of America’s Greatest Brands and the industry leader in surround sound, audio and voice technologies, today announced a multiyear agreement with Arçelik, one of Europe’s largest flat-panel display manufacturers, to license multiple audio technology solutions, including TruSurround HD™, TruVolume®, and SRS’ all new StudioSound HD™ solution, for inclusion throughout their entire FPTV model line-up.
“Europe is practically the largest flat panel TV market place today and we are excited to expand our reach into the region through our new partnership with Arçelik and integration of our award-winning audio solutions into all of their FPTVs,” said Allen H. Gharapetian, Senior Vice President of Marketing for SRS Labs. “Realizing the importance of a perfect out-of-box experience, Arçelik is determined to offer their customers the ability to enjoy HD-quality video along with HD-quality audio without the need to add cumbersome audio components such as AV Receivers or bear with the inconvenience of dealing with multiple speakers scattered around the room.”
SRS’ patented audio technologies are engineered to compensate for the stylistic and physical compromises made when designing and manufacturing high-tech flat panel TVs. Based on this new multi-year contract, Arçelik will have access to SRS’ advanced surround sound technologies, as well as the industry’s most popular volume leveling technology: SRS TruVolume. In addition, Arçelik customers will experience other audio enhancements including deeper bass, crisper dialogue, improved definition and higher fidelity sound regardless of their choice of content.
"After careful consideration, we incorporated the SRS audio solutions in our entire product line-up in order to provide our customers with the utmost quality in their home entertainment experience,“ added Mr. Erkan Duysal, Director of Electronics Arçelik.”
Arçelik, Beko and Grundig TVs featuring SRS audio enhancement technology solutions can be purchased at various retailers throughout Europe beginning in Q3 2011. For more information about this announcement, SRS or our technologies, please contact us at pr@srslabs.com or visit us on Facebook, Twitter and YouTube.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics across the four screens: TV; PC; Mobile Phones; and Automotive Entertainment Systems. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers, software developers, and content aggregators, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling, audio streaming, and voice processing technologies. SRS solutions have been included in over two billion electronic products sold worldwide including flat panel HDTVs, AV products, STBs, PCs, mobile phones, and automotive entertainment and telematics systems. For more information, visit www.srslabs.com.
Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs’ products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.